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[CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.

A first look at the headline would definitely strike you-either creatively or doltish. But either ways you see Tolu Omoyeni’s review write up on the trending Shell #makethefuture which featured Nigeria’s Yemi ALADE, Jennifer Hudson, Steve AOKI, Tan Wei Wei and Luan Santana; all it beckons is absolute unintelligence. Referrencing the writer’s opinion regarding Yemi’s… Continue reading [CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.

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[WORLD POLITICS] #EXCERPTS: NIGERIA’S RECESSION, INNOSON JOB LAY-OFFS; THIS REUTERS’ REPORT SAYS IT ALL.

Few days ago Nigeria’s economic recession slidding to 2.06%  was announced however this deeper revelations by Reuters are shocking. Read: Credits: Uly Laessing via Reuters ​* Nigerian factories starved of importation. * Vehicle plant halted for lack of engines * Africa’s largest economy in first recession since 1991 * GDP contracts by 2.06 percent in… Continue reading [WORLD POLITICS] #EXCERPTS: NIGERIA’S RECESSION, INNOSON JOB LAY-OFFS; THIS REUTERS’ REPORT SAYS IT ALL.

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[COMMUNITY] #CSR: AGENDA COMMUNITY NEWSPAPER IS OUT. GET YOURS NOW. DETAILS:

Agenda newspaper is the first indigenous and privately owned monthly Newsprint in Mowe/ibafo community areas of Ogun state Nigeria.Owned by Mr Austin Ejeke, Mr Ejeke talks about the challenges of selling newspaper in Mowe/ibafo community areas. Also more light is shed on the ongoing road constructions on this road causing untold hardship to the community.… Continue reading [COMMUNITY] #CSR: AGENDA COMMUNITY NEWSPAPER IS OUT. GET YOURS NOW. DETAILS:

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[EXCLUSIVE] #BRANDMEETUP: CORPORATE SLAVERY IN GTBANK; INTERVIEW WITH AN EX STAFF. READ & DOWNLOAD AUDIO:

​GTBANK also known as Guaranty Trust Bank or GTB is one of Nigerian’s most celebrated multinational financial institution, that offers one of the fastest and safest Online/Internet Banking in the country.  Retail Banking, Corporate Banking, Investment Banking and Asset Management services are just part of the retinue in its bouquet. With over  231 branches, 17… Continue reading [EXCLUSIVE] #BRANDMEETUP: CORPORATE SLAVERY IN GTBANK; INTERVIEW WITH AN EX STAFF. READ & DOWNLOAD AUDIO:

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[ARTICLE] #PR: BREXIT FROM A NIGERIAN P.O.V BY FEMI ‘FAIRCHILD’ MORGAN. READ:

A lot of people are interested in BREXIT as if it really matters to ordinary people in Nigeria-I’m afraid, it doesn’t. The BREXIT shows that the sovereignty of the state and its fate is vested in the majority of the people. It does not matter whether it is not the politically and economically ‘right ‘… Continue reading [ARTICLE] #PR: BREXIT FROM A NIGERIAN P.O.V BY FEMI ‘FAIRCHILD’ MORGAN. READ:

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[DIGITAL MARKETING] #FUTUREJOBS: 10 JOB TITLES YOU NEVER KNEW EXISTED UNTIL 2025. READ:

Robots may or are already replacing us at menial tasks, but we are more likely to be moonlighting to advance our careers in the nearest future. Teleport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem… Continue reading [DIGITAL MARKETING] #FUTUREJOBS: 10 JOB TITLES YOU NEVER KNEW EXISTED UNTIL 2025. READ:

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[BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS:

       Simon Kemp-Sydney Australia Storytelling has fast become a buzzword in the industry, but advertisers and brands haven’t yet maximized this potential tool in telling their stories in an authentic way that consumers trust. Speaking at a Vivid Ideas event on data driven storytelling Simon Kemp at We Are Social marketing strategist said being able… Continue reading [BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS:

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[BRANDS] #CELEBRITYENDORSEMENTS: THE QUANDARY BETWEEN INTERNATIONAL BRANDS AND NIGERIAN CELEBRITIES. READ:

Marriage they say is the union between man and woman and according to the bible, a man shall leave his parents and cleave to his partner. However, different is the case when a married couple or partner decide to enter into a mutual partnership or agreement with a worldwide Brand or Brands. According to the… Continue reading [BRANDS] #CELEBRITYENDORSEMENTS: THE QUANDARY BETWEEN INTERNATIONAL BRANDS AND NIGERIAN CELEBRITIES. READ:

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[DIGITAL MARKETING] #NATIVEADS: HOW TO MARKET TO THE NEW MILLENIALS.

This excerpt was originally published on brand magazine. Photo credits: the Smiths. We speak to thousands of millennials every year through quantitative surveys and qualitative methodologies. We get into their heads, hearts, hopes, hashtags and homes. We even look into their refrigerators! Unfortunately, when marketers speak to millennials they tend to focus on the generation… Continue reading [DIGITAL MARKETING] #NATIVEADS: HOW TO MARKET TO THE NEW MILLENIALS.

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[HIPHOP] #TURNTABLISM: VINYL/RECORDS SET TO DROP IN HD SOON. READ MORE:

FM          The TECHNICS SL1200 MK II The world of vinyl lovers caught their breath last month when the smoke signals from Panasonic in Osaka Japan signalled the return of the mightiest of all the turntables, the legendary Technics SL1200. But, don’t get too excited. Well you can if you’re a Guetta, Fatboy, Calvin or… Continue reading [HIPHOP] #TURNTABLISM: VINYL/RECORDS SET TO DROP IN HD SOON. READ MORE: