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[DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

​The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

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[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

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[EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run… Continue reading [EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

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[SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.

​At least, 50, 000 Athletes will participate in the next edition of the Lagos city marathon which will come up in February 2017, Governor Akinwunmi Ambode has said. Governor Ambode, who stated this at Lagos House in Ikeja while addressing a world press conference on the marathon, said necessary logistics have been put in place… Continue reading [SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.

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[COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

Hours earlier, this screencap of two Amstel Malta low sugar malt drink and non-alcoholic Malt drink has gone viral on social media after media personality Lara wise shared on her Instagram page warning consumers that the brand may have entered into the pirates’ bay.  further inquiry into this, we tried contacting Amstel Malta.  Amstel Malta… Continue reading [COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

Another mass job lay-off is imminent in Ericsson Nigeria.  The telecommunications company is planning to lay off several of its Nigerian employees and outsource the work to India by the end of the November. According to sources, the affected workers are working in the Network Operating Centre and have allegedly been tasked with handling the… Continue reading [BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

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[CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

Ace Comedian and Airtel Brand ambassador  Akpororo and his wife, Josephine celebrated their first wedding anniversary yesterday; November 14, 2016. He took to his Instagram page to express his love and appreciation for his lovely wife and fans. “My world, my all in one. Thank you for coming into my life, thank you for your… Continue reading [CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

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[LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

Leonardo DiCaprio is a stickler for detail when playing the part of a new movie character and it seems like the Hollywood star is just as obsessive when it comes to hotel design.  The artists’ renderings for his new resort on a small island off the coast of Belize – slated for opening in 2018… Continue reading [LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

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[BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.

Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago.  At the time, Trump hit back with a statement about… Continue reading [BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.

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[ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”.                      Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

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[PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY:

​If USA was Nigeria, yesterday’s headlines would have read: · DON’T CELEBRATE YET, HILLARY TELLS TRUMP (TELL magazine) · CONCEDE DEFEAT, TRUMP URGES HILLARY (Punch newspaper) · 20 OPPOSITION CADRES RIOT (The Sun newspaper) · Hillary Demands Vote Recount (Vanguard newspaper) · Elections rigged (Guardian newspaper) · No evidence of manipulation (NTA news) · The… Continue reading [PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY: