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[DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

​The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

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[ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

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[ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

​Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

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[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

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[ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”.                      Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

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[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

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[COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

 COSON Chairman, Chief Tony Okoroji (Middle) and the Disc Jockey Association of Nigeria, (DJAN) President, Mr. Tade Adeyemi, a.k.a DJ Kool signing copies of the agreement at the landmark music copyright agreement signing ceremony held at the COSON headquarters, Lagos There is no doubt that in the past decade, Nigerian afro-pop or HIPHOP music popularly… Continue reading [COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

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[DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

​Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

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[BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of ​editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

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[BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

Twitter Inc. is planning widespread job cuts, to be announced as soon as this week, according to people familiar with the matter. The company may cut about 8 percent of the workforce, or about 300 people, the same percentage it did last year when co-founder Jack Dorsey took over as chief executive officer, the people… Continue reading [BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

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[AGENCY] #NEWS: LAMPE OMOYELE RESIGNS FROM NIELSEN MEDIA.

Mr Lampe Omoyele MD Nielsen Media. Mr Lampe Omoyele has resigned from the services of Nielsen as its Managing Director. Mr. Omoyele who served as the head of Nielsen’s commercial operations in West Africa, leading the team responsible for all client service, strategy and operational execution across all West African markets has over a 25-year… Continue reading [AGENCY] #NEWS: LAMPE OMOYELE RESIGNS FROM NIELSEN MEDIA.