Category: TRENDS

AGENCY NEWS · BRAND JOURNALISM · BRANDS · CONSUMER FORUM · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FEATURED AD · LOCAL BRANDS · MILLENIALS · NATIVE ADS · PROMO · SOCIAL MEDIA · TECHNOLOGY · TRENDS

[DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

thebrandradioLeave a comment

​The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

AD OBSERVER · AD WATCH · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDS · COMMUNITY · LOCAL BRANDS · PUBLIC RELATIONS · SOCIAL MEDIA · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

thebrandradioLeave a comment

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

AD WATCH · AGENCY NEWS · BRAND JOURNALISM · BRAND WARS · BRANDS · CLASSIFIED ADS · COMMUNITY · CONSUMER FORUM · LOCAL BRANDS · TELECOMMS · TRENDS

[BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

thebrandradioLeave a comment

Another mass job lay-off is imminent in Ericsson Nigeria.  The telecommunications company is planning to lay off several of its Nigerian employees and outsource the work to India by the end of the November. According to sources, the affected workers are working in the Network Operating Centre and have allegedly been tasked with handling the… Continue reading [BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

AD FAILS · AD OBSERVER · AD WATCH · AD-WARS · ADBUZZ · ADVERTISING · AGENCY NEWS · BANNED AD · BILLBOARDS-OOH · BRAND WARS · BRANDING · BRANDS · LOCAL BRANDS · LUXURY BRANDS · MILLENIALS · OOPS! · PHOTOGRAPHY · TRENDS

[BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

thebrandradioLeave a comment

​American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BLOGS · BRAND ENDORSEMENTS · BRANDS · LOCAL BRANDS · MILLENIALS · MUSIC · PROMO · SOCIAL MEDIA · TELECOMMS · TRENDS

[BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

thebrandradioLeave a comment

YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: ​It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

BRANDS · COMMUNITY · GOOGLE · LOCAL BRANDS · MICROSOFT · MILLENIALS · SMART KIDS · SOCIAL MEDIA · TECHNOLOGY · TRENDS

[SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES:

thebrandradioLeave a comment

Tomisin Jasmin Ogunnubi, a 12 year old pupil of Vivian Fowler Memorial College for Girls, Oregun, Lagos, under the tutelage of an ICT partnership between the school and New Horizons Computer Learning Centre, has developed an Android mobile tracking application called My Locator. The app helps a user to know his geographic location, view it… Continue reading [SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES:

AD OBSERVER · AD OF THE WEEK · BRAND JOURNALISM · BRANDS · CAMPAIGN · COMMUNITY · CONSUMER FORUM · DIGITAL MARKETING · EXPERENTIAL & MARKETING · INFOMERCIAL · LOCAL BRANDS · MILLENIALS · MMM MAVRO HOUR · NATIVE ADS · PROMO · PUBLIC RELATIONS · PUBLIC SERVICE ANNOUNCEMENT · RADIO BROADCASTING · SOCIAL MEDIA · SPONSORED AD · TRENDS · VIRAL VIDEOS · YOUTUBE

[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

thebrandradioLeave a comment

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

AD OBSERVER · AD WATCH · ADBUZZ · ARTS & POP CULTURE. · AWARDS · BLOGS · BRAND HISTORY · BRAND STORIES · BRANDS · MILLENIALS · MUSIC · SOCIAL MEDIA · TOP DOWNLOADS · TRENDS · VIRAL VIDEOS · YOUTUBE

[TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

thebrandradioLeave a comment

Do you remember the flying Aladdin carpet Halloween prank last year October 30th which won Streamy Awards best prank? Well the prankster comedian Vlogger Jesse Wellen is back with a fresh idea this year, probably our best Halloween prank and costume for 2016. The Philly born prankster took to the streets of Manhattan in New… Continue reading [TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BILLBOARDS-OOH · BRANDING · BRANDS · CAMPAIGN · COMMUNITY · FEATURED AD · PUBLIC RELATIONS · PUBLIC SERVICE ANNOUNCEMENT · SAY NO TO VIOLENCE · SMART KIDS · TRENDS · UNITED NATIONS

[PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

thebrandradioLeave a comment

END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

AD WATCH · ADBUZZ · ARTS & POP CULTURE. · BLOGS · BRAND JOURNALISM · BRANDS · BREAKING NEWS · DIGITAL MARKETING · EVENT · FINES & VIOLATIONS · LOCAL BRANDS · MIXTAPES · MUSIC · PATENTS-COPYRIGHTS INFRINGEMENT · POLICE & LAW ENFORCEMENT · PUBLIC SERVICE ANNOUNCEMENT · RADIO BROADCASTING · SOCIAL MEDIA · SPONSORED AD · TOP DOWNLOADS · TRENDS · VIDEO MIX

[COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

thebrandradioLeave a comment

 COSON Chairman, Chief Tony Okoroji (Middle) and the Disc Jockey Association of Nigeria, (DJAN) President, Mr. Tade Adeyemi, a.k.a DJ Kool signing copies of the agreement at the landmark music copyright agreement signing ceremony held at the COSON headquarters, Lagos There is no doubt that in the past decade, Nigerian afro-pop or HIPHOP music popularly… Continue reading [COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

AD OBSERVER · AD WATCH · ADBUZZ · AGENCY NEWS · ANIMATION · BRAND JOURNALISM · BRAND WARS · BRANDING · BRANDS · CAMPAIGN · COMMUNITY · CONSUMER FORUM · RADIO BROADCASTING · TELEVISION · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:

thebrandradioLeave a comment

  White House hopeful Hillary Clinton said the mega-merger of AT&T and Time Warner “raises questions and concerns” and merits further study. AT&T and Time Warner, home of CNN and HBO, have said the $108.7 billion deal will benefit consumers as they gird for anti-trust challenges from politicians and regulators. But they will face tough… Continue reading [WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:

AD OBSERVER · AD WATCH · ADBUZZ · AGENCY NEWS · ARTS & POP CULTURE. · BLOGS · BRAND JOURNALISM · BRANDING · BRANDS · CAMPAIGN · PUBLIC RELATIONS · RADIO BROADCASTING · SOCIAL MEDIA · TELEVISION · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

thebrandradio1 Comment

​Lai Mohammed, the Minister of Information and Culture, has debunked report in the social media that N3.4 billion was budgeted for the national reorientation campaign “Change Begins With Me.” The minister spoke on Friday in Asaba at the opening of the National Council on Information. He said that the report was a ruse and a… Continue reading [WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.