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[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

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[JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

The Police on Wednesday, said it has foiled an attempt by three suspected gang men to kidnap Mr. Femi Otedola, a popular Lagos based oil magnate. In a statement made available to the media, in Abuja, by the Force Public Relations Officer that the three suspects: Ikechwuku Daniel, Adeyemi Kayode and Ayodele Temitayo, planned to… Continue reading [JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

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[PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

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[AWARDS]#COPYWRITING: GUARDIAN, PUNCH JOURNALISTS WIN BIG AT THE JUST CONCLUDED GOLDEN PEN AWARD 2016.

Deputy Senate President, Senator Ike Ekweremadu, first runner-up Gbenga Salau of The Guardian and Managing Director, Nigerian Breweries Plc. Nicolaas Vervelde In keeping with its tradition, the Nigerian Breweries at the weekend celebrated excellence and professionalism in the media, giving awards to outstanding journalists. The Golden Pen Award, which was held in Lagos was the… Continue reading [AWARDS]#COPYWRITING: GUARDIAN, PUNCH JOURNALISTS WIN BIG AT THE JUST CONCLUDED GOLDEN PEN AWARD 2016.

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[DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

​Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

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[WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

​Lai Mohammed, the Minister of Information and Culture, has debunked report in the social media that N3.4 billion was budgeted for the national reorientation campaign “Change Begins With Me.” The minister spoke on Friday in Asaba at the opening of the National Council on Information. He said that the report was a ruse and a… Continue reading [WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

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[BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

​Innoson Group, Nigeria’s foremost indigenous motor manufacturing company has raised the alarm over what it described as sponsored and calculated smear campaign against it and its Executive Chairman, Dr Innocent Chukwuma, by some unscrupulous interest group. In a statement signed by Mr. Cornel Osigwe, Public Relations and Media Manager of Innoson Group, the company said… Continue reading [BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

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[WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

                 BOLAJI Abdullahi ​Barring any last minute change of plans, the All Progressives Congress, APC, is set to unveil a former Minister of Sports, Bolaji Abdullahi, as its substantive National Publicity Secretary, sources authoritatively gathered, on Wednesday afternoon. Recall, that the Minister of Information and Culture, Lai Mohammed,… Continue reading [WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

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[BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

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[WORLD POLITICS] #REBRANDING: HILLARY CLINTON’S UNRELEASED AD SPOT WITH FORMER MISS UNIVERSE; ALICIA MACHADO MAY BE A KILL JOY FOR TRUMP. READ:

Monday night, during the first presidential debate between Hillary Clinton and Donald Trump, it was no accident Clinton pointed out Trump’s treatment of Alicia Machado. “One of the worst things he said was about a woman in a beauty contest,” said Clinton. “He loves beauty contests, supporting them and hanging around them, and he called… Continue reading [WORLD POLITICS] #REBRANDING: HILLARY CLINTON’S UNRELEASED AD SPOT WITH FORMER MISS UNIVERSE; ALICIA MACHADO MAY BE A KILL JOY FOR TRUMP. READ: