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[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

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[EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run… Continue reading [EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

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[PROMOTED]#CLAPNG: COSON NIGERIA JUST ANNOUNCED ‘CLAP’AN ONLINE COPYRIGHTS LICENSING PLATFORM.

​Few days ago, COSON announced CLAP on it’s facebook page. CLAP is Coson Licensing Application Platform. It is a self help online copyright licensing platform that allows users of music for public or commercial purposes secure a COSON licence with ease. CLAP is a simple to use platform. All you need to do is visit… Continue reading [PROMOTED]#CLAPNG: COSON NIGERIA JUST ANNOUNCED ‘CLAP’AN ONLINE COPYRIGHTS LICENSING PLATFORM.

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[AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

Behind the scene photos of actor GABRIEL AFOLAYAN being made up @hakeemeffects as a Ship wreck survivor in the new hilarious TV commercial served by Noah’s Ark for Airtel Nigeria Brand. Lost as played by Nollywood act, Gabriel Afolayan is storytelling wrapped around unreliable internet connection in Nigeria to sell Airtel’s #livesmartspeedo data plans to consumers… Continue reading [AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

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[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

​American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

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[ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

​Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

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[BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: ​It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

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[CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

Ace Comedian and Airtel Brand ambassador  Akpororo and his wife, Josephine celebrated their first wedding anniversary yesterday; November 14, 2016. He took to his Instagram page to express his love and appreciation for his lovely wife and fans. “My world, my all in one. Thank you for coming into my life, thank you for your… Continue reading [CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

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[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.