ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”. Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.
Do you remember the flying Aladdin carpet Halloween prank last year October 30th which won Streamy Awards best prank? Well the prankster comedian Vlogger Jesse Wellen is back with a fresh idea this year, probably our best Halloween prank and costume for 2016. The Philly born prankster took to the streets of Manhattan in New… Continue reading [TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:
To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.
A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!
Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s… Continue reading [BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:
The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD
A new report claims Apple has ditched plans for its self-driving car, and some commentators are not impressed. In its place is a plan to develop an autonomous driving system, so the company can either work with manufacturers to give their car Apple-powered capabilities, or later return to the idea of building a car from… Continue reading [AUTOBRANDS]#GOGREEN: APPLE ENDS PRODUCTION OF APPLE CARS! EMPLOYEES FIRED!!
Australia: Macquarie Media has confirmed that 2CH has not been sold within the timeframe and enforcable undertakings it made to ACMA, and so Deloitte is now being appointed divesturture agents to get it sold. MRN released a statement to the market over the weekend also confirming that ACMA had rejected two offers prior to the… Continue reading [RADIO NEWS] #ACQUISITIONS: DELOITTE IS NOW IN CHARGE OF 2CH AUCTION IN AUSTRALIA.
Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer. Under Armour worked with the 3D design company Autodesk to create what they… Continue reading [BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:
Nigeria’s leading investigative daily, PREMIUM TIMES, on Thursday signed a deal with Abuja-based talk radio, WE FM 106.3, for collaboration on investigative reporting and amplification of contents. The collaboration has the primary objective of enhancing good governance in Nigeria, officials of the two organisations said at the corporate headquarters of PREMIUM TIMES in Abuja. The… Continue reading [RADIO] #BROADCASTING: WE 106.3 FM SIGNS MOU WITH PREMIUM TIMES NEWSPAPER ON CONTENT SHARING.