The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.
It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:
Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:
ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.
Tomisin Jasmin Ogunnubi, a 12 year old pupil of Vivian Fowler Memorial College for Girls, Oregun, Lagos, under the tutelage of an ICT partnership between the school and New Horizons Computer Learning Centre, has developed an Android mobile tracking application called My Locator. The app helps a user to know his geographic location, view it… Continue reading [SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES:
Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.
If USA was Nigeria, yesterday’s headlines would have read: · DON’T CELEBRATE YET, HILLARY TELLS TRUMP (TELL magazine) · CONCEDE DEFEAT, TRUMP URGES HILLARY (Punch newspaper) · 20 OPPOSITION CADRES RIOT (The Sun newspaper) · Hillary Demands Vote Recount (Vanguard newspaper) · Elections rigged (Guardian newspaper) · No evidence of manipulation (NTA news) · The… Continue reading [PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY:
To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:
Do you remember the flying Aladdin carpet Halloween prank last year October 30th which won Streamy Awards best prank? Well the prankster comedian Vlogger Jesse Wellen is back with a fresh idea this year, probably our best Halloween prank and costume for 2016. The Philly born prankster took to the streets of Manhattan in New… Continue reading [TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:
Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.