ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago. At the time, Trump hit back with a statement about… Continue reading [BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.
We are not afraid to say or write about the truth, impactful and life changing creativities and issues that affect our lives either positively or negatively. We have covered a lot of famous Brands and brilliant advertising in this blog, albeit that doesnt mean if a Brand goofs we should temper the pen with justice.… Continue reading [BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:
Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is… Continue reading [AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:
Apple announced in October 25, 2016 its profit over the past quarter fell 19 percent to $9 billion, pulled down by a drop in iPhone sales. The world’s biggest company by market value said revenue in the fiscal fourth quarter fell to $46.9 billion from $51.5 billion a year earlier. The results were largely in… Continue reading [BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:
Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s… Continue reading [BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:
The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD
A billboard in Texas posted by a matchmaking service has the local Hispanic community feeling outraged and offended. The billboard posted by ArrangementFinders.com on Interstate 35 in Austin reads: “Undocumented immigrant? Before you get deported, get a sugar daddy.” Debra Quinn, a spokesperson for the website, told the sources that the billboard was created by… Continue reading [BANNED ADs]#PRINTADs: TEXAS BILLBOARD BY DATING SITE ADVISES UNDOCUMENTED IMMIGRANTS TO GET A SUGAR DADDY.
MTN Nigeria has suspended dividends payouts from Nigeria, its third biggest market-shareholders got the bad news few days ago. Third-quarter user numbers have fallen slightly – no thanks to a weaker showing in South Africa, where MTN vies for market share with Vodacom and Cell Companies. The telecoms company announced this in Johannesburg, as the… Continue reading [BRANDWEEK]#REPORT: MTN NIGERIA SUSPENDS SHAREHOLDERS’ DIVIDEND PAYOUT.
The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo which also owns brands including Gatorade and Tropicana said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.
The German government wants Tesla Motors Inc. to stop using the term “Autopilot” in its advertising, claiming the word is misleading and potentially dangerous. Germany’s Transportation Ministry confirmed it asked Tesla to change the wording, according to sources on sunday. “In order to prevent misunderstanding and incorrect customers’ expectations, we demand that the misleading term… Continue reading [AUTOBRANDS]#GREENCARS: THE TERM ‘SELF DRIVING TESLA’ IS MISLEADING IN ADS; GERMANY WARNS.