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[EXCLUSIVE] #BRANDMEETUP: CORPORATE SLAVERY IN GTBANK; INTERVIEW WITH AN EX STAFF. READ & DOWNLOAD AUDIO:

​GTBANK also known as Guaranty Trust Bank or GTB is one of Nigerian’s most celebrated multinational financial institution, that offers one of the fastest and safest Online/Internet Banking in the country. 

Retail Banking, Corporate Banking, Investment Banking and Asset Management services are just part of the retinue in its bouquet. With over  231 branches, 17 Cash Centres, 18 e-branches, 35 GTExpress locations and more than 1165 ATMs in Nigeria alone; GTBANK with some many awards and accolades to its sleeve posted N25bn profit in the first quarter of this year-a time when an imminent recession was staring the country Nigeria in the face and other agencies and parastatals were laying off staff.

       Uwem Akai (resigned: Former head GTCONNECT) Discover more about this angel in the audio interview.

                          Uwem Akai

With just over 10,000 employees, one would have felt any staff or relative carrying a GTBANK office ID tag is a God-given bread winner. But that isn’t the case when we initially came across an aggrieved staff that had just resigned from the customer service centre (E-centre) of the bank; purportedly the brainbox behind their successful internet banking. An initial article from another embattled staff was posted on nairaland few days back and we felt it was high time we talked about this issue.

Mr XYZ’s analogy of GTBANK’s customer service centre (the E-Centre or GTConnect located at Elegushi junction beside Meadow hall in LEKKI Lagos is similar to ‘black stokers working in a Kunta Kinte slave ship’. He described the managers as “RUTHLESS BUSINESSMEN”

DOWNLOAD AND LISTEN TO WHAT THE EX GTBANK STAFF REVEALED TO US ABOUT THE CORPORATE SLAVERY GOING ON IN GTCONNECT HERE (MP3 AUDIO)

Read more about GTBANK here

We strongly believe GTBANK is not the only culprit here as most agencies in these tumultous times would cut all corners by any means to raise profit margins and what most do is resort to employing Indian and Lebanese managers for their uncanny shrewdness. Most brands operating in Nigeria have not yet mastered management of the overwhelming effect of high customer volumes and demand when their campaign ideas starts converting speedily. MTN, GLOBACOM etc have all been guilty of this.

Earlier this month (July 2016) this is the reply a GTBANK customer got on twitter from Mr Andrew Alli a retiring top executive of GTBANK.

Mr Andrews reply below:

WE LEAVE YOU WITH THIS TO FILL UP THE DOTTED LINES. But remember, a brand is what people call it. Once your customers (no matter how poor or wretched they may be) stops talking about a brand then the brand better starts counting its days. A BRAND THAT LOSES CUSTOMER LOYALTY IS DOOMED TO GO UNDER. THANK YOU.

This article is not in any case meant to propagate negative press against any individual, brand or agency. However we hope this gets to the appropriate regulatory agencies so that adequate measures can be put in place to create a conducive working environment for every worker. No human being deserves to die trying to make a living. 

Watch out for more articles on pressing issues regarding brands and advertising. Thank you for reading and listening.

Credits: Anonymous Ex GTBANK STAFF.

Reported, written and edited by: Jimmy Adesanya. (Facebook, LinkedIn, behance)

For ©thebrandradio 2016. All rights reserved.

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