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[AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

Behind the scene photos of actor GABRIEL AFOLAYAN being made up @hakeemeffects as a Ship wreck survivor in the new hilarious TV commercial served by Noah’s Ark for Airtel Nigeria Brand. Lost as played by Nollywood act, Gabriel Afolayan is storytelling wrapped around unreliable internet connection in Nigeria to sell Airtel’s #livesmartspeedo data plans to consumers… Continue reading [AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADVERTISING · BRAND STORIES · BRANDS · CAMPAIGN · CONSUMER FORUM · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FOOD ART · NATIVE ADS · SOCIAL MEDIA

[ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

​Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

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[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

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[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

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[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

AD FAILS · AD FRAUDS · AD OBSERVER · AD OF THE WEEK · AD WATCH · AD-WARS · AGENCY NEWS · BLOGS · BRAND JOURNALISM · BRAND WARS · BRANDS · SAY NO TO VIOLENCE · SMART KIDS · UNITED NATIONS

[BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

We are not afraid to say or write about the truth, impactful and life changing creativities and issues that affect our lives either positively or negatively. We have covered a lot of famous Brands and brilliant advertising in this blog, albeit that doesnt mean if a Brand goofs we should temper the pen with justice.… Continue reading [BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

AD OBSERVER · AD OF THE WEEK · AD WATCH · AD-WARS · ADVERTISING · AGENCY NEWS · BRAND ENDORSEMENTS · BRAND JOURNALISM · BRAND WARS · BRANDING · BRANDS · CAMPAIGN · SAY NO TO VIOLENCE · SOCIAL MEDIA · SPONSORED AD · WORLD POLITICS & REBRANDING

[AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

​ Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is… Continue reading [AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

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[PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

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[AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

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[BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:

Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s… Continue reading [BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADBUZZ · ADVERTISING · ANIMATION · AUTO-MOTORING (NEWS) · BLOGS · BRANDING · BRANDS · GO GREEN · LUXURY BRANDS · SPONSORED AD · TECHNOLOGY · TRENDS

[LUXURY BRANDS]#AUTO: MERCEDES BENZ ANNOUNCES THE X-CLASS PICK UP TRUCK CONCEPT 2017.

​We just love Mercedes Benz and we pledge allegiance to be biased about this brand. When it comes to MB, with reckless abandon, we throw all sense of objectivity into a oblivion. Mercedes benz is a true definition of class. Mercedes unveiled not one, but two pickup truck concepts previewing the regular production version of… Continue reading [LUXURY BRANDS]#AUTO: MERCEDES BENZ ANNOUNCES THE X-CLASS PICK UP TRUCK CONCEPT 2017.