The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.
Hours earlier, this screencap of two Amstel Malta low sugar malt drink and non-alcoholic Malt drink has gone viral on social media after media personality Lara wise shared on her Instagram page warning consumers that the brand may have entered into the pirates’ bay. further inquiry into this, we tried contacting Amstel Malta. Amstel Malta… Continue reading [COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:
Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:
Another mass job lay-off is imminent in Ericsson Nigeria. The telecommunications company is planning to lay off several of its Nigerian employees and outsource the work to India by the end of the November. According to sources, the affected workers are working in the Network Operating Centre and have allegedly been tasked with handling the… Continue reading [BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
Volvo is recalling about 74,000 U.S. vehicles for an issue that might cause a seat belt to inadequately restrain passengers in a crash. The recall impacts each Volvo S60, S90, V60, XC60 and XC90 vehicles from the 2016-17 model years, Volvo spokesman Jim Nichols said. Nichols said the issue is caused by a connecting pin… Continue reading [AUTOBRANDS]#NEWS: VOLVO IS RECALLING 74,000 UNITS OF ITS’ SEDANS DUE TO FAULTY SEAT BELTS. READ:
GoPro on Tuesday recalled several units of its Karma drone following the discovery that, in a small number of cases, the quadcopters lost power during operation. The camera maker sold approximately 2,500 Karma drones to consumers since October 23. In the recall announcement , GoPro said there have been no related injuries or property damage… Continue reading [FILM MAKING]#TECH: GOPRO RECALLS ITS KARMA DRONES DUE TO FLIGHT FAULTS. READ:
Sony Corp. said its PlayStation Vue streaming TV service will stop carrying all of Viacom Inc.’s channels on Nov. 11 in order to “continue to offer the most compelling value to our fans.” Sony’s head of PlayStation Vue, Dwayne Benefield, said the service will launch AMC Networks Inc.’s part-owned BBC America and NBA TV, and… Continue reading [TELEVISION]#CABLE: SONY IS DROPPING ALL VIACOM CHANNELS FROM ITS VUE/PLAYSTATION PLATFORMS.
To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:
Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.
White House hopeful Hillary Clinton said the mega-merger of AT&T and Time Warner “raises questions and concerns” and merits further study. AT&T and Time Warner, home of CNN and HBO, have said the $108.7 billion deal will benefit consumers as they gird for anti-trust challenges from politicians and regulators. But they will face tough… Continue reading [WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:
Apple announced in October 25, 2016 its profit over the past quarter fell 19 percent to $9 billion, pulled down by a drop in iPhone sales. The world’s biggest company by market value said revenue in the fiscal fourth quarter fell to $46.9 billion from $51.5 billion a year earlier. The results were largely in… Continue reading [BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ: