The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.
Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:
As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.
Twitter Inc. is planning widespread job cuts, to be announced as soon as this week, according to people familiar with the matter. The company may cut about 8 percent of the workforce, or about 300 people, the same percentage it did last year when co-founder Jack Dorsey took over as chief executive officer, the people… Continue reading [BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.
Mr Lampe Omoyele MD Nielsen Media. Mr Lampe Omoyele has resigned from the services of Nielsen as its Managing Director. Mr. Omoyele who served as the head of Nielsen’s commercial operations in West Africa, leading the team responsible for all client service, strategy and operational execution across all West African markets has over a 25-year… Continue reading [AGENCY] #NEWS: LAMPE OMOYELE RESIGNS FROM NIELSEN MEDIA.
It’s the end of an era. BlackBerry, a name once synonymous with high-end smartphones, will no longer make mobile devices. Along with a dismal financial report, the company announced today Wednesday. It plans to end all internal hardware development and will outsource that function to partners. BlackBerry’s journey to this point has been long and… Continue reading [MOBILE PHONES] #RIP: IT’S OFFICIAL, BLACKBERRY HAS ANNOUNCED IT WILL NO LONGER PRODUCE PHONES.
Nigeria Healthwatch has said most health related data about Nigeria are incorrect and misleading, making policies on healthcare difficult to implement. The consultant to Nigeria Healthwatch, Dr. Ifeanyi Nsofor who spoke to Daily Trust in Abuja on Monday after a Press Briefing ahead of its second annual flagship event; “The Future of Health” Conference with… Continue reading [CREATIVES’ HEALTH] #FORUM: DR IFEANYI NSOFOR SAYS NIGERIAN HEALTH RECORDS ARE INCONSISTENT & MISLEADING.
Primedia OOH Africa has unveiled a Super-LED screen in Nairobi, Kenya’s capital. The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda. “Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED… Continue reading [BILLBOARDS] #OUTDOOR: PRIMEDIA UNVEILS EAST AFRICA’S BIGGEST LED BILLBOARD.
ADVAN the umbrella body which represents the collective interest of advertisers in Nigeria has announced the official ‘Call for Entries’ for the ADVAN Awards for Marketing Excellence 2016. The event is scheduled to hold on the 29 of October 2016 at the Muson Centre Onikan Lagos. ADVAN is a member and on the Executive Council… Continue reading [ADVAN] #ADVANAWARDS2016: ADVERTISERS ASSOCIATION OF NIGERIA CALLS FOR ENTRY, EVENT SCHEDULED TO HOLD OCTOBER 29TH. READ MORE:
Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Mark Zuckerberg who arrived Lagos yesterday expressed his happiness about meeting with entrepreneurs and having the privilege to learn how Nigerian start up ecosystem works. The Facebook founder made the commendation on his Facebook… Continue reading [FACEBOOK]#NATIVEADS: MARK ZUCKERBERG ARRIVES NIGERIA, LAUNCHES DIGITAL COUPON FOR ADVERTISERS IN NEW UPDATES.