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[DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

​The e-commerce space in Nigeria just accommodated ‘YANDI’ joining the likes of Jumia, Kaymu, Konga et al. Yandi, the new online shopping platform is set for online retailing in Nigeria come November 25th, 2016. Yandi according to its initiators, represents the phrase YOU AND I (Y-AND-I), with the theme “connecting U and I to everything”. … Continue reading [DIGITAL]#ECOMMERCE: YANDI IS THE NEWEST ONLINE RETAIL STORE IN NIGERIA.

AD OBSERVER · AD WATCH · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDS · COMMUNITY · LOCAL BRANDS · PUBLIC RELATIONS · SOCIAL MEDIA · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

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[PROMOTED]#CLAPNG: COSON NIGERIA JUST ANNOUNCED ‘CLAP’AN ONLINE COPYRIGHTS LICENSING PLATFORM.

​Few days ago, COSON announced CLAP on it’s facebook page. CLAP is Coson Licensing Application Platform. It is a self help online copyright licensing platform that allows users of music for public or commercial purposes secure a COSON licence with ease. CLAP is a simple to use platform. All you need to do is visit… Continue reading [PROMOTED]#CLAPNG: COSON NIGERIA JUST ANNOUNCED ‘CLAP’AN ONLINE COPYRIGHTS LICENSING PLATFORM.

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[CONTENT]#VIOLATIONS: UNITED STATES IS PLANNING TO REVIEW THE DMCA AND COPYRIGHT LAWS.

​Following the just concluded US elections, the copyright office have posted a new notice asking public about new copyright law. From last few years government is continuously receiving different suggestions to reform and correct DMCA.  Many stake holders of the technological companies, civil right groups and law scholar come forward to give their suggestion. Now… Continue reading [CONTENT]#VIOLATIONS: UNITED STATES IS PLANNING TO REVIEW THE DMCA AND COPYRIGHT LAWS.

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[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

The Police on Wednesday, said it has foiled an attempt by three suspected gang men to kidnap Mr. Femi Otedola, a popular Lagos based oil magnate. In a statement made available to the media, in Abuja, by the Force Public Relations Officer that the three suspects: Ikechwuku Daniel, Adeyemi Kayode and Ayodele Temitayo, planned to… Continue reading [JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

​Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BLOGS · BRAND ENDORSEMENTS · BRANDS · LOCAL BRANDS · MILLENIALS · MUSIC · PROMO · SOCIAL MEDIA · TELECOMMS · TRENDS

[BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: ​It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

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[SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES:

Tomisin Jasmin Ogunnubi, a 12 year old pupil of Vivian Fowler Memorial College for Girls, Oregun, Lagos, under the tutelage of an ICT partnership between the school and New Horizons Computer Learning Centre, has developed an Android mobile tracking application called My Locator. The app helps a user to know his geographic location, view it… Continue reading [SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES:

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[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

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[PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY:

​If USA was Nigeria, yesterday’s headlines would have read: · DON’T CELEBRATE YET, HILLARY TELLS TRUMP (TELL magazine) · CONCEDE DEFEAT, TRUMP URGES HILLARY (Punch newspaper) · 20 OPPOSITION CADRES RIOT (The Sun newspaper) · Hillary Demands Vote Recount (Vanguard newspaper) · Elections rigged (Guardian newspaper) · No evidence of manipulation (NTA news) · The… Continue reading [PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY: