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[BRANDS]#GOGREEN: STARBUCKS, GAP, NIKE; OTHERS STAND UP AGAINST TRUMP ON CLIMATE CHANGE.

​If President-elect Donald Trump is going to go soft on climate change regulations, big business is going to put up a big stink. In an open letter on Wednesday, Starbucks, Gap, Nike, L’Oreal, and hundreds of other American businesses joined together to tell Trump that they are committed to fighting global warming. And they implored… Continue reading [BRANDS]#GOGREEN: STARBUCKS, GAP, NIKE; OTHERS STAND UP AGAINST TRUMP ON CLIMATE CHANGE.

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[LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

Leonardo DiCaprio is a stickler for detail when playing the part of a new movie character and it seems like the Hollywood star is just as obsessive when it comes to hotel design.  The artists’ renderings for his new resort on a small island off the coast of Belize – slated for opening in 2018… Continue reading [LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

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[BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

​Innoson Group, Nigeria’s foremost indigenous motor manufacturing company has raised the alarm over what it described as sponsored and calculated smear campaign against it and its Executive Chairman, Dr Innocent Chukwuma, by some unscrupulous interest group. In a statement signed by Mr. Cornel Osigwe, Public Relations and Media Manager of Innoson Group, the company said… Continue reading [BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

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[BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

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[BRAND WEEK]#REPORT: TESLA RECORDS THIRD QUARTER PROFIT FOR 2016.

​Tesla Motors Inc (TSLA.O) reported its first quarterly net profit in more than three years on Wednesday as record deliveries helped to offset rising expenses related to next year’s roll-out of the company’s mass-market Model 3 sedan. Tesla, led by billionaire entrepreneur Elon Musk, recorded net income of $21.9 million, or 14 cents per share,… Continue reading [BRAND WEEK]#REPORT: TESLA RECORDS THIRD QUARTER PROFIT FOR 2016.

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[LUXURY BRANDS]#AUTO: MERCEDES BENZ ANNOUNCES THE X-CLASS PICK UP TRUCK CONCEPT 2017.

​We just love Mercedes Benz and we pledge allegiance to be biased about this brand. When it comes to MB, with reckless abandon, we throw all sense of objectivity into a oblivion. Mercedes benz is a true definition of class. Mercedes unveiled not one, but two pickup truck concepts previewing the regular production version of… Continue reading [LUXURY BRANDS]#AUTO: MERCEDES BENZ ANNOUNCES THE X-CLASS PICK UP TRUCK CONCEPT 2017.

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[AUTOBRANDS]#GOGREEN: APPLE ENDS PRODUCTION OF APPLE CARS! EMPLOYEES FIRED!!

​A new report claims Apple has ditched plans for its self-driving car, and some commentators are not impressed.  In its place is a plan to develop an autonomous driving system, so the company can either work with manufacturers to give their car Apple-powered capabilities, or later return to the idea of building a car from… Continue reading [AUTOBRANDS]#GOGREEN: APPLE ENDS PRODUCTION OF APPLE CARS! EMPLOYEES FIRED!!

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[BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

​The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo  which also owns brands including Gatorade and Tropicana  said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

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[AUTOBRANDS]#GREENCARS: THE TERM ‘SELF DRIVING TESLA’ IS MISLEADING IN ADS; GERMANY WARNS.

​The German government wants Tesla Motors Inc. to stop using the term “Autopilot” in its advertising, claiming the word is misleading and potentially dangerous. Germany’s Transportation Ministry confirmed it asked Tesla  to change the wording, according to sources on sunday.  “In order to prevent misunderstanding and incorrect customers’ expectations, we demand that the misleading term… Continue reading [AUTOBRANDS]#GREENCARS: THE TERM ‘SELF DRIVING TESLA’ IS MISLEADING IN ADS; GERMANY WARNS.

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[ADVERTISING]#TVC: THE MERCEDES BENZ E-CLASS 2017 TV COMMERCIAL. WATCH AD:

The Mercedes Benz E-CLASS 2017 sure looks like a cross between the C-class and the S-Class. Packed with a 2.0liter; 4 cylinder turbo engine mounted on a mix of aluminum chassis and steel suspensions that come with optional selectable dampers between sports and comfort, the E-Class packs a punch of 9-speed automatic transmission delivering over 241… Continue reading [ADVERTISING]#TVC: THE MERCEDES BENZ E-CLASS 2017 TV COMMERCIAL. WATCH AD:

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[BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer.  Under Armour worked with the 3D design company Autodesk to create what they… Continue reading [BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

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[CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.

A first look at the headline would definitely strike you-either creatively or doltish. But either ways you see Tolu Omoyeni’s review write up on the trending Shell #makethefuture which featured Nigeria’s Yemi ALADE, Jennifer Hudson, Steve AOKI, Tan Wei Wei and Luan Santana; all it beckons is absolute unintelligence. Referrencing the writer’s opinion regarding Yemi’s… Continue reading [CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.