American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago. At the time, Trump hit back with a statement about… Continue reading [BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.
A’rese Emokpae, the AIRTEL voice winner for 2016 just got robbed off her Ford SUV by Government officials posing as traffic obstruction officers. The Songbird took to her Instagram page to announce the dastardly act. The point and time of the crime hasn’t been disclosed yet to the media as at the time of this… Continue reading [BREAKING]#NEWS: AIRTEL VOICE WINNER A’RESE SUV HAS BEEN STOLEN!
Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s… Continue reading [BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:
Nestlé is by far the largest food company in the world. Its 335,000 employees produce more than 2,000 brands, manufactured in 436 factories across 85 countries. It’s Europe’s most valuable corporation, worth $240 billion, comfortably more than oil giant Royal Dutch Shell. Among the world’s 195 nations, it sells in 189. Nestlé’s impact on the… Continue reading [BRANDS] #HEALTH: NESTLÉ RECALLS ITS DRUMSTICK ICE-CREAMS DUE TO LISTERIA POISONING.
This is an Ad and actor and director Robert de Niro gives his take on the US presidential election, and on Republican nominee Donald Trump in particular, as part of a campaign urging people to vote in the 8 November poll. Robert De Niro is one of a number of celebrities who took part in… Continue reading [BREAKING NEWS!]#OOPS: ROBERT DE NIRO CALLS OUT DONALD TRUMP IN THIS AD-HE IS A PIG! EXPLICIT CONTENT 18+:
Shortly after a successful campaign at the Rio 2016 Olympics, Samsung is recalling millions of the new Galaxy Note 7 worldwide over battery problem. Reports have it that the devices can catch fire while charging. The Note 7 was unveiled just a month ago, and arch rival Apple (AAPL, Tech30) is expected toshow off its… Continue reading [BREAKING!] #OOPS: SAMSUNG IS RECALLING ALL GALAXY 7 NOTES. FIND OUT WHY:
Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:
Yesterday,the ‘Pana’ crooner tekno official posted his picture above on his Instagram page and followed it with a caveat. However, trust Nigerians ‘never to carry last’ in responses to celebrity goofs. Hit the jump: ©thebrandradio 2016. All rights reserved.
GTBANK Spoof via Linkedin Few weeks to the kickoff of the Rio Olympics games 2016, the IOC enforced its infamous Rule 40 of the Olympic charter which states that “Except as permitted by the IOC Executive board, no competitor, coach, trainer or official who participates in the Olympic Games… Continue reading [BRAND STORIES] #SPORTS: HOW NIKE RUINED AD SALES FOR BRANDS IN RIO OLYMPICS 2016. WATCH AD, DOWNLOAD MUSIC:
Ad Police and father of Advertising Espionage Joe La Pompe took to his website to reveal the real source where Jon Von Matt lifted their Beer belly idea that won a silver for Bergededoff bier at the just concluded Cannes Lions festival 2016 from. Original print Ad for Akzia anti-drinking campaign– 2011 by M&C Saatchi (Moscow-Russia).… Continue reading [COPY A-C-T-S] #BEERBELLY: JOE LA POMPE REVEALS THE ORIGINAL SOURCE OF INSPIRATION FOR THE VIRAL GERMAN BEER BELLY AD. TAKE A LOOK.
The print ad by Jung Von Matt for Bergedorfer bier in Germany (that went viral on social media few days ago) may not be original after all. . Less original Print Ad by Jung Von Matt We really did not wish to raise any dust about Bleublancrouge of Canada being the first creative agency to… Continue reading [COPY A-C-T-S] #ADFAILS: OOPS! VIRAL GERMAN BEER AD MAY NEED A DNA TEST WITH SPORTS X-FIT’S ORIGINAL PRINT AD. TAKE A LOOK: