American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).
The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD
A billboard in Texas posted by a matchmaking service has the local Hispanic community feeling outraged and offended. The billboard posted by ArrangementFinders.com on Interstate 35 in Austin reads: “Undocumented immigrant? Before you get deported, get a sugar daddy.” Debra Quinn, a spokesperson for the website, told the sources that the billboard was created by… Continue reading [BANNED ADs]#PRINTADs: TEXAS BILLBOARD BY DATING SITE ADVISES UNDOCUMENTED IMMIGRANTS TO GET A SUGAR DADDY.
Mr Tunde Adedoyin MD Media Views ltd. Mr Tunde Adedoyin,Managing Director of Mediaviews Limited spoke to brandcampaign on how professionalism has improved in the outdoor advertising industry. Excerpts. #BRANDMEETUP: Brandcampaign: In the past,Outdoor advertising agencies had the challenge of employing or retaining tested professionals who can compete favourably with other sectors in the advertising industry,what… Continue reading [BILLBOARDS] #OOH: MR ADETUNDE ADEDOYIN OF MEDIA VIEWS SPEAKS ABOUT IMPROVEMENT IN OUTDOOR ADVERTISING IN NIGERIA. EXCERPTS:
Probably our best movie poster yet; director James Mangold and Hugh Jackman have revealed this first look at Sir Patrick Stewart as an older Professor X in Logan , coming to theaters on March 3, 2017. Mister Sinister and his “Essex Corp” are confirmed to be the villain(s) of the film, with a number of… Continue reading [MOVIES] #WOLVERINE3: LOGAN IS STARRING SIR PATRICK STEWART AS PROFESSOR X. TAKE A LOOK:
Advertising Agency : Cosse Joe Public ECD: Yomi Omotehinwa Art Director : Yinka Agbabiaka Copy writer :Tobi Amuda Agency: 7even Interactive CW: Ndukwe Ifeanyichukwu Onuoha AD: Olajuwon Marc CD: Ndukwe Ifeanyichukwu Onuoha Agency: X3M Ideas Nigeria. AG: Symbiosis C2D AD: Ken CW: Yemi Agency: O2 Academy Creatives: Team Alpha. Eazyhire.com.ng : Client @IBdonacha : Designer … Continue reading [HAPPY INDEPENCE] #ANNIVERSARIES: THESE ARE SOME OF THE PRINT ADS WE CURATED FROM NIGERIA’S 56TH INDEPENCE DAY CELEBRATION 2016. ENJOY
Founded 22 January 1993 (23 years ago) Norwegian Air Shuttle, trading as Norwegian , is the third largest low-cost carrier in Europe, the second-largest airline in Scandinavia , and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency domestic flight schedule within Scandinavia and Finland, and to business destinations such… Continue reading [ENEWS] #BRANGELINA: BRANDS ARE EXPLOITING BRAD PITT AND ANGELINA JOLIE’S DIVORCE. CHECK PEOPLE’S REACTION:
Primedia OOH Africa has unveiled a Super-LED screen in Nairobi, Kenya’s capital. The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda. “Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED… Continue reading [BILLBOARDS] #OUTDOOR: PRIMEDIA UNVEILS EAST AFRICA’S BIGGEST LED BILLBOARD.
ADVAN the umbrella body which represents the collective interest of advertisers in Nigeria has announced the official ‘Call for Entries’ for the ADVAN Awards for Marketing Excellence 2016. The event is scheduled to hold on the 29 of October 2016 at the Muson Centre Onikan Lagos. ADVAN is a member and on the Executive Council… Continue reading [ADVAN] #ADVANAWARDS2016: ADVERTISERS ASSOCIATION OF NIGERIA CALLS FOR ENTRY, EVENT SCHEDULED TO HOLD OCTOBER 29TH. READ MORE:
Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net… Continue reading [ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:
The 31 st Annual General meeting of the Outdoor Advertising Association will take place from Thursday July 28, 2016 to July 30, 2016 at the Transcorp hotel in Calabar, Cross River State. The Executive Governor of Cross Rivers State Dr Benedict Ayade is expected to declare the Annual General meeting open. The AGM is expected… Continue reading [ADVERTISING] #OOH: 31ST OUTDOOR ADVERTISING ASSOCIATION OF NIGERIA-OAAN AGM HOLDS IN CALABAR.