American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!
A billboard in Texas posted by a matchmaking service has the local Hispanic community feeling outraged and offended. The billboard posted by ArrangementFinders.com on Interstate 35 in Austin reads: “Undocumented immigrant? Before you get deported, get a sugar daddy.” Debra Quinn, a spokesperson for the website, told the sources that the billboard was created by… Continue reading [BANNED ADs]#PRINTADs: TEXAS BILLBOARD BY DATING SITE ADVISES UNDOCUMENTED IMMIGRANTS TO GET A SUGAR DADDY.
Founded 22 January 1993 (23 years ago) Norwegian Air Shuttle, trading as Norwegian , is the third largest low-cost carrier in Europe, the second-largest airline in Scandinavia , and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency domestic flight schedule within Scandinavia and Finland, and to business destinations such… Continue reading [ENEWS] #BRANGELINA: BRANDS ARE EXPLOITING BRAD PITT AND ANGELINA JOLIE’S DIVORCE. CHECK PEOPLE’S REACTION:
Google plans to penalise websites that feature intrusive pop-up adverts. It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings. The change is due to come into effect on 10 January. Google makes much of its money from placing ads on the mobile… Continue reading [ADVERTISING] #NATIVEADS: GOOGLE IS CLAMPING DOWN ON SITES WITH INTRUSIVE POP-UPS.
1825 – Uruguay declared independence from Brazil. 1840 – Joseph Gibbons received a patent for the seeding machine. 1875 – Captain Matthew Webb swam from Dover, England, to Calais, France making him the first person to swim the English Channel. The feat took about 22 hours. 1902 – “Al-Hoda” began publication in New York City… Continue reading [BRANDS HISTORY] #TBT: TODAY, 25TH AUGUST IN BRANDS AND ADVERTISING HISTORY. RIP AALIYAH.
Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:
ENGLAND: The Advertising Standards Authority [ASA] has chastised Ladbrokes after the gambling giant used a popular superhero in one of its ads. An email ad from Ladbrokes featuring Marvel superhero Iron Man has been banned after the campaign was deemed “likely to be of particular appeal to children or young people.” Promoting an offer for Ladbrokescasino… Continue reading [BANNED AD]#MARVEL: LADBROKES IRON MAN EMAIL MARKETING GETS THE HAMMER.
INDECLINE has been identified as the anarchist group that erected a ‘life-size’ naked statue of Donald Trump without testicles at the New York’s Union square in the early hours of thursday this week. “It’s horrendously, tragically beautiful,” says a bystander as she knelt down to take a picture. It’s been a horrible week, this has… Continue reading [WORLD POLITICS] #REBRANDING: DONALD TRUMP’S NUDENESS AND CONTROVERSIES MAKES A MESSY MIX OF POLITICAL CAMPAIGNS. WATCH MAKING (WARNING! GRAPHIC NUDITY!!):
Mercedes-Benz has pulled a TV commercial off air after criticism that the ad misleadingly suggests its new 2017 E-Class car has more self-driving capabilities than it actually does. “Is the world truly ready for a vehicle that can drive itself? Ready or not, the future is here,” says a voiceover in the ad , which… Continue reading [BREAKING ADNEWS] #ADFAIL: MERCEDES BENZ WITHDRAWS ‘SELF-DRIVING’ TV AD AMIDST CONTROVERSIES. READ:
Jordan Brand has officially unveiled the next addition to Michael Jordan’s signature line, the Air Jordan 31. The sneaker draws on inspiration from the original Air Jordan 1, specifically the “Banned” Air Jordan 1 colorway from 1985. The kicks feature a lot of elements of the original Air Jordan, including a leather upper, and the… Continue reading [SPORTS BRANDS] #SNEAKERS: THE BANNED AIR JORDAN 1 IN THIS NEW REDESIGN.TAKE A LOOK:
Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes. Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ: