AD OBSERVER · AD OF THE WEEK · AD WATCH · ADVERTISING · ARTS & POP CULTURE. · BLOGS · BRAND ENDORSEMENTS · BRANDS · CAMPAIGN · LOCAL BRANDS · SOCIAL MEDIA · SPONSORED AD · TELEVISION · VIRAL VIDEOS · YOUTUBE

[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

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[TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

Do you remember the flying Aladdin carpet Halloween prank last year October 30th which won Streamy Awards best prank? Well the prankster comedian Vlogger Jesse Wellen is back with a fresh idea this year, probably our best Halloween prank and costume for 2016. The Philly born prankster took to the streets of Manhattan in New… Continue reading [TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

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[BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of ​editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

AD OBSERVER · ANIMATION · ARTS & POP CULTURE. · BLOGS · BRAND WARS · BRANDS · CINEMATOGRAPHY & VFX · COMMUNITY · COPYWRITING & STORYTELLING · LOCAL BRANDS · MOVIES · TELEVISION · VIRAL VIDEOS · YOUTUBE

[FILM MAKING] #FORUM: ARE YOU THE CHEESY CRITIC THAT TEAR DOWN CREATIVES, READ HOW MARK MILLER WAS MAULED ON NOFILM SCHOOL.

In the context of creativity, they say beauty is in the eye of the beholder. Many at times going by creativities especially in the Nigerian market I tend to ask myself; what is the universal standard for rating creativity that is objective? But most of us still bask in naiveity. Nofilm School undoubtedly is the… Continue reading [FILM MAKING] #FORUM: ARE YOU THE CHEESY CRITIC THAT TEAR DOWN CREATIVES, READ HOW MARK MILLER WAS MAULED ON NOFILM SCHOOL.

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[AWARDS] #ENEWS: JUSTIN BEIBER BREAKS GUINNESS WORLD RECORD ON MOST STREAMED SONG ONLINE.

Justin Bieber is presented by Guinness World Records with certificates celebrating his record-breaking achievements before one of his sold-out shows on the Purpose World Tour at Madison Square Garden in New York City. Justin Bieber just made the latest edition of the Guinness World Records book, and, no, it’s not for the artist who left… Continue reading [AWARDS] #ENEWS: JUSTIN BEIBER BREAKS GUINNESS WORLD RECORD ON MOST STREAMED SONG ONLINE.

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[AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:

Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:

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[ADVERTISING] #ADOFTHEWEEK: PEAK MILK-CURIOUS QUESTIONS KIDS ASK TV COMMERCIAL. WATCH:

Its no gainsaying that Brands are now investing more on digital advertising.  This spot by Wamco Peak Milk has been blowing our minds on youtube with a clear insight and professional execution. Watch Peak Milk’s Curious questions kids ask: Credits haven’t been given to the CREATIVES behind this brilliant project. However we will keep you… Continue reading [ADVERTISING] #ADOFTHEWEEK: PEAK MILK-CURIOUS QUESTIONS KIDS ASK TV COMMERCIAL. WATCH:

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[ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:

Y ou’ll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site-these were the words of Tim Nudd from Adweek. But we took a deeper dive into analysing these ads that were rated on numbers of… Continue reading [ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:

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[ADVERTISING] #YOUTUBE: TOP 10 ADS FOR MARCH 2016.

The latest ad from the Always #LikeAGirl campaign topped YouTube’s list of the 10 most-watched video ads in March. The brand’s latest “Girl Emojis” spot earned 18.1 million views, nearly double the 9.8 million views generated by the No. 2 video ad, “Gift,” from the DU Group. Under Armor’s “Rule Yourself” ad featuring Michael Phelps… Continue reading [ADVERTISING] #YOUTUBE: TOP 10 ADS FOR MARCH 2016.

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[BRANDS] BANDPAGE FINDS SORJOURN IN YOUTUBE FOR ARTISTES’ SELF PROMOTION.

YouTube wants to win the love of musicians by solving their biggest problem: how to turn popularity into cash. So few days ago it announced it’s acquired BandPage for $8M, a startup that helps artists show off and sell concert tickets, merchandise, and exclusive fan experiences. Founded in 2009 and having raised $27.6 million, BandPage… Continue reading [BRANDS] BANDPAGE FINDS SORJOURN IN YOUTUBE FOR ARTISTES’ SELF PROMOTION.

ADVERTISING · AGENCY NEWS · BRAND ENDORSEMENTS · BRANDS · PATENTS-COPYRIGHTS INFRINGEMENT · TECHNOLOGY · YOUTUBE

[BRANDS] BANDPAGE FINDS SORJOURN ON YOUTUBE FOR ARTISTES’ SELF PROMO

YouTube wants to win the love of musicians by solving their biggest problem: how to turn popularity into cash. So few days ago it announced it’s acquired BandPage for $8M, a startup that helps artists show off and sell concert tickets, merchandise, and exclusive fan experiences. Founded in 2009 and having raised $27.6 million, BandPage… Continue reading [BRANDS] BANDPAGE FINDS SORJOURN ON YOUTUBE FOR ARTISTES’ SELF PROMO

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[BRAND STORIES] HILARIOUS VIDEO THAT MADE GOOGLE BUY YOUTUBE.

When Google bought YouTube, it was just another addition item in the tech giant’s shopping list. Today, we are going to tell you what convinced Google to go ahead and buy the little Silicon Valley startup-YOUTUBE.           Susan Wojcicki: Google SVP. Leading the online video revolution, Google bought YouTube in 2006. While the video-based website… Continue reading [BRAND STORIES] HILARIOUS VIDEO THAT MADE GOOGLE BUY YOUTUBE.