A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!
Kia Motors Corporation has made significant progress in reducing the environmental impact of its production facilities, according to the company’s annual ‘MOVE’ sustainability report. The Korean car manufacturer’s ongoing efforts to introduce more environmentally sustainable production methods have, over the past one year, resulted in lower greenhouse gas emissions levels, less waste and reduced water… Continue reading [GO GREEN] #AUTO: KIA MOTORS IS TAKING NIGERIAN ENVIRONMENT SERIOUSLY IN ITS STRATEGY. READ:
Our sincere apologies to our ardent readers. We are sad and feel sorry to announce that we are discontinuing the category: copy a-c-t-s on the Brand Radio blog. Renowed Nigerian Graphic artist and illustrator DAPO Adesugba (a.k.a Collyde Prime) whose work had been featured on CNN and some notable brands in Nigeria shared this cartoon… Continue reading [WE ARE SORRY!] #COPYACTS: WE JUST DISCONTINUED THE COPY A-C-T-S CATEGORY BECAUSE OF OUR LOVE FOR CREATIVITY.
Japanese carmaker Toyota says it will recall 482,000 vehicles in the US over faulty airbags. The cars affected are Prius models from 2010 to 2012 and Lexus CT models from 2011 and 2012. Toyota and other carmakers have over the past years been rocked by millions of recalls over problems with airbags supplied by supplier… Continue reading [AUTOBRANDS] #FINES: TOYOTA IS RECALLING ITS CARS WITH FAULTY AIRBAGS AS VOLKSWAGEN IS TO PAY $10K DAMAGES EACH TO PASSAT TDI OWNERS.
Volkswagen has awarded PHD its $3.86 billion global media buying and planning account, concluding a year-long review. The Omnicom Group agency beat off competition from incumbent WPP’s MediaCom and Interpublic’s Mediabrands to the world’s fifth largest advertiser as reported by reliable sources. The win consolidates media buying and planning in more than 30 countries, and… Continue reading [CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN’S $3.86bn ACCOUNT.
The Bugatti veyron has been the fastest sports car up till 2015 since its production date in 2005 when compared to its prime competitors like the Porsche 918 spyder, Lamboghini Gallardo, LaFerrari and McLaren. The Veyron reshaped the supercar market with the devastating effectiveness of a sledgehammer to chipboard-it was a “No contest”! The… Continue reading [SUPERCARS] BUGATTI ANNOUNCES “CHIRON” FOR 2016.
The Toyota Aygo Toyota Motor Corp. announced it outsold Volkswagen AG for the fourth straight month in October to remain the world’s top-selling automaker so far this year. Toyota said in Tokyo its sales shot after the German carmaker suffered following the diesel emissions scandal. It said its group vehicle sales totaled 8.35 million… Continue reading [AUTOBRANDS] TOYOTA CASHED OUT ON VOLKS RELAUNCHES “TOYOTA AYGO” IN SOUTH AFRICA.
Barely few days after German automaker ‘Volkswagen’ failed a diesel emission test in the USA, silicon valley Apple inc. has announced “The Titan” a lithium powered, self driving car that may pose competition to Tesla and UBS. In a note to clients two days ago UBS analyst Steven Milunovich acknowledged a number of compelling… Continue reading [LUXURY BRANDS] APPLE ANNOUNCES “THE APPLE CAR” BUT DO YOU FEEL ITS OVER-EXTENDING ITS BRAND? READ MORE:
volkswagen golf tdi image: greencars Volkswagen(VOWG_p.DE) told U.S. dealers to halt sales of some 2015 diesel cars after regulators found software it designed for the affected vehicles gave false emissions data, the company said yesterday announcing it had launched an investigation. In a statement published by the carmaker on Sunday,Chief Executive… Continue reading [AUTOBRANDS] VOLKSWAGEN MAY FACE HEAVY FINES FOR VIOLATING DIESEL EMISSION LAWS IN USA; REMOVES CLEAN DIESEL AD ON YOUTUBE AND RECALLS PRIOR CARS ON SALE.