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[BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer.  Under Armour worked with the 3D design company Autodesk to create what they… Continue reading [BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

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[LOCAL BRANDS] #ACTIVATION: ENDA WANTS TO MAKE RUNNING SHOES FOR LESS PRIVILEGED KENYAN ATHLETES.

             Enda Running sneakers Did you know Kenyans hold world records in virtually every category of mid- and long-distance running? Navalayo Osembo-Ombati and Weldon Kennedy are two social entrepreneurs who want Kenya to benefit more from its famous running reputation. Their new start-up,Enda—meaning “go” in Kiswahili—aims to make the first high-performance made-in-Kenya running shoe. But making the shoes in… Continue reading [LOCAL BRANDS] #ACTIVATION: ENDA WANTS TO MAKE RUNNING SHOES FOR LESS PRIVILEGED KENYAN ATHLETES.