At least, 50, 000 Athletes will participate in the next edition of the Lagos city marathon which will come up in February 2017, Governor Akinwunmi Ambode has said. Governor Ambode, who stated this at Lagos House in Ikeja while addressing a world press conference on the marathon, said necessary logistics have been put in place… Continue reading [SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.
Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago. At the time, Trump hit back with a statement about… Continue reading [BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.
Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer. Under Armour worked with the 3D design company Autodesk to create what they… Continue reading [BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:
President of the Nigerian Senate, Dr. Abubakar Bukola Saraki, on Tuesday challenged MTN Nigeria to play an increased role in sports development in the country. Speaking to reporters after a courtesy call by a delegation of the MTN Group in Nigeria led by Brigadier General Sani Bello (Rtd) and Ferdinand Moolman, Saraki emphasised that there… Continue reading [BRAND NEWS]#UPDATES: NIGERIAN SENATE PRESIDENT BUKOLA SARAKI URGES MTN ON CONTINUED SPORTS DEVELOPMENT.
WWE is saddened to learn that WWE Hall of Famer Harry Fujiwara, known to WWE fans as Mr. Fuji, passed away this morning at the age of 82. His career will be remembered by different generations for different reasons but Mr. Fuji, whether as a Superstar or manager, is one of the most entertaining performers… Continue reading [BREAKING NEWS] #WWE: WORLD WRESTLING LEGEND MR FUJI IS DEAD!
Former Fifa president Joao Havelange is dead. He died at the age of 100. The Brazilian was predecessor to Sepp Blatter at world football’s governing body, serving from 1974 to 1998. He resigned as Fifa’s honorary president in April 2013 following an investigation into bribery allegations and was admitted to hospital the following year with… Continue reading [BREAKING] #FIFA: JOAO HAVELANGE IS DEAD.
The Rio 2016 Olympics Games kicked off minutes ago with the female Swedish team taking on their South African female counterparts. Watch Serena Williams’ endorsement for the BMW MINICOOPER for Rio 2016 below. #defylabels: ©thebrandradio 2016. All rights reserved.
Olympic gold medal winner Usain Bolt is demanding that any company using him in an advertising campaign photo shoot must hold that shoot in Jamaica. Bolt noted that when his promotional activities began, company representatives always wanted to shoot photos in Los Angele or, Miami, and everyone would thank him for bringing jobs and investments… Continue reading [ADVERTISING] #PHOTOSHOOT: YOU MAY HAVE TO SHOOT YOUR NEXT ADVERT IN JAMAICA IF YOU WANT ME ON IT; MY PEOPLE NEED JOBS-USAIN BOLT
Just at the nick of time for the Olympics, Dove has put an athletic spin on the recently launched “MyBeautyMySay” campaign, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field. The effort includes a slot, presented as a letter to the media. … Continue reading [ADVERTISING] #RIO2016: DOVE’S NEWEST CAMPAIGN CALLS OUT MEDIA TO FOCUS ON THE ATHLETE NOT HER CURVES.
ARE YOU A BRAND? or your AGENCY has been working day and night on a bad @$$ digital campaign towards the upcoming summer Olympics in Rio? BAD NEWS! Prepare for legal trouble. The United States Olympic Committee (USOC) just sent letters to companies that sponsor Olympic athletes warning them not to use the hashtags ‘#Rio2016’ or… Continue reading [BREAKING NEWS!] #RIO2016: OLYMPIC COMMITTEE PLANS TO SUE BRANDS THAT TWEET HASHTAGS. READ MORE NOW:
Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net… Continue reading [ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:
BREAKING NEWS: Prosecutors to appeal Oscar Pistorius’ six-year jail sentence for murdering Reeva Steenkamp calling it ‘disproportionate’ and ‘shockingly too lenient.’ The National Prosecuting Authority (NPA) has just announced it will be appealing Oscar Pistorius’s six-year sentence for the murder of his girlfriend, Reeva Steenkamp. Pistorius was arrested in February 2013 for shooting Steenkamp four… Continue reading [BREAKING NEWS!]#SPORTS: PROSECUTORS WANT TO APPEAL OSCAR PRISTORIUS’ JAIL TERM. READ: