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[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

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[WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

​Lai Mohammed, the Minister of Information and Culture, has debunked report in the social media that N3.4 billion was budgeted for the national reorientation campaign “Change Begins With Me.” The minister spoke on Friday in Asaba at the opening of the National Council on Information. He said that the report was a ruse and a… Continue reading [WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

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[BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

Twitter Inc. is planning widespread job cuts, to be announced as soon as this week, according to people familiar with the matter. The company may cut about 8 percent of the workforce, or about 300 people, the same percentage it did last year when co-founder Jack Dorsey took over as chief executive officer, the people… Continue reading [BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

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[BIRTHDAY]#SOCIALMEDIA: GOOGLE IS 18 YEARS TODAY.

Google turns eighteen today. The internet giant, which has been gigantic for the majority of those 18 years, has put up a celebratory doodle on its home page, as it has done nearly every year since its humble beginnings in a garage in Menlo Park, California; and every year, the same question arises: Is today… Continue reading [BIRTHDAY]#SOCIALMEDIA: GOOGLE IS 18 YEARS TODAY.

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[TWITTER AWARDS] #UPDATES: ENTRY SUBMISSION FOR THE 2016 TWITTER ADVERTISING AWARDS STILL OPEN.

​The Twitter Awards celebrate and recognize some of the most innovative marketers around the globe. The award is a showcase for the most original and creative advertising work done on twitter for the year 2016.  Why enter? For more than 10 years, Twitter has been disrupting, inventing, and reimagining the marketing playbook. Our platform has… Continue reading [TWITTER AWARDS] #UPDATES: ENTRY SUBMISSION FOR THE 2016 TWITTER ADVERTISING AWARDS STILL OPEN.

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[AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:

Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:

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[ADVERTISING] #ADOFTHEWEEK: PEAK MILK-CURIOUS QUESTIONS KIDS ASK TV COMMERCIAL. WATCH:

Its no gainsaying that Brands are now investing more on digital advertising.  This spot by Wamco Peak Milk has been blowing our minds on youtube with a clear insight and professional execution. Watch Peak Milk’s Curious questions kids ask: Credits haven’t been given to the CREATIVES behind this brilliant project. However we will keep you… Continue reading [ADVERTISING] #ADOFTHEWEEK: PEAK MILK-CURIOUS QUESTIONS KIDS ASK TV COMMERCIAL. WATCH:

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[TRENDS] #MUSIC: TEKNO DOESN’T WANT ANYBODY ADVERTISING ON HIS INSTAGRAM POST; FOLLOWERS’ RESPONSE WAS SHOCKING.

Yesterday,the ‘Pana’ crooner tekno official posted his picture above on his Instagram page and followed it with a caveat. However, trust Nigerians ‘never to carry last’ in responses to celebrity goofs. Hit the jump: ©thebrandradio 2016. All rights reserved.

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[FACEBOOK] #SOCIAL: MARK ZUCKERBERG ANNOUNCES INSTAGRAM STORIES UPDATE.

People are creating more short video contents and of course how do you drive a viral Instagram followers hip?-Videos! Mark Zuckerberg, founder Facebook took to his official facebook page few minutes ago to announce INSTAGRAM STORIES, an instagram update where people can share a series of videos or photos — and have them disappear after… Continue reading [FACEBOOK] #SOCIAL: MARK ZUCKERBERG ANNOUNCES INSTAGRAM STORIES UPDATE.

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[OBITUARIES] #RIP: TIM LAHAYE, AUTHOR OF SPIRIT CONTROLLED TEMPERAMENT IS DEAD AT 90.

​Tim LaHaye is dead. Tim was an American preacher and author. His best sellers include Spirit Controlled Life, Why you behave the way you behave, left behind. He died few hours ago after suffering a stroke at age 90. His family announced the news of his passing at a San Diego hospital on his ministry’s… Continue reading [OBITUARIES] #RIP: TIM LAHAYE, AUTHOR OF SPIRIT CONTROLLED TEMPERAMENT IS DEAD AT 90.

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[TRENDING] #PRAYFORORLANDO: FACEBOOK ACTIVATES SAFETY CHECK FOLLOWING ORLANDO LGBT CLUB SHOOTING.

A gunman armed with an assault rifle killed 50 people at Pulse gay nightclub in Orlando yesterday in the worst mass shooting in US modern history. Police killed the shooter at the  nightclub, who was identified as Omar Mateen , a 29-year-old Florida resident and US citizen. Following this,  FACEBOOK has activated its “Safety Check”… Continue reading [TRENDING] #PRAYFORORLANDO: FACEBOOK ACTIVATES SAFETY CHECK FOLLOWING ORLANDO LGBT CLUB SHOOTING.

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[BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS:

       Simon Kemp-Sydney Australia Storytelling has fast become a buzzword in the industry, but advertisers and brands haven’t yet maximized this potential tool in telling their stories in an authentic way that consumers trust. Speaking at a Vivid Ideas event on data driven storytelling Simon Kemp at We Are Social marketing strategist said being able… Continue reading [BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS: