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[BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer.  Under Armour worked with the 3D design company Autodesk to create what they… Continue reading [BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:

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[ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:

                            Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net… Continue reading [ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:

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[SPORTS BRANDS] #SNEAKERS: NEW BALANCE AIMS US MARINES’ COMBAT BOOTS ACCOUNT.

There’s a fight going on over what sneakers US Marines should wear. New Balance is gunning to become the sneaker brand of the US military As the US Senate debates a massive new defense policy bill this week, one provision in it causing some disagreement has little to do with national security. It’s about sneakers,… Continue reading [SPORTS BRANDS] #SNEAKERS: NEW BALANCE AIMS US MARINES’ COMBAT BOOTS ACCOUNT.