Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes. Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:
The pan-European campaign, which launches in the UK, Germany, France and Switzerland on 7 March and targets high net worth individuals, will run on TV for four weeks using Sky AdSmart. It will be supported by a partnership with Top Gear in the UK and Germany and by a digital campaign. The imagery is based… Continue reading [AUTO BRANDS] MCLAREN IS REBRANDING, LAUNCHES NEW TV AD.