AD FRAUDS · AD WATCH · AGENCY NEWS · AUTO-MOTORING (NEWS) · BANKING · BRAND WARS · BRANDS · CAMPAIGN · COMMUNITY · GO GREEN · LOCAL BRANDS · PUBLIC RELATIONS · TECHNOLOGY · WORLD POLITICS & REBRANDING

[BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

​Innoson Group, Nigeria’s foremost indigenous motor manufacturing company has raised the alarm over what it described as sponsored and calculated smear campaign against it and its Executive Chairman, Dr Innocent Chukwuma, by some unscrupulous interest group. In a statement signed by Mr. Cornel Osigwe, Public Relations and Media Manager of Innoson Group, the company said… Continue reading [BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

AD OBSERVER · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDMEET UP · BRANDS · BRANDWEEK REPORT · DIGITAL MARKETING · LOCAL BRANDS · NATIVE ADS · PUBLIC RELATIONS · RADIO BROADCASTING · SOCIAL MEDIA · TELEVISION · TRENDS

[BRAND WEEK] #REPORTS: OMD MEDIAREACH-NIGERIA RECORDED A BOOST IN AD SPEND IN 2015. READ:

​Tolu Ogunkoya, MD mediaReach OMD – 789marketing Nigeria’s advertising industry recorded media spend of N97.9 billion in 2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent. This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa.  According to… Continue reading [BRAND WEEK] #REPORTS: OMD MEDIAREACH-NIGERIA RECORDED A BOOST IN AD SPEND IN 2015. READ:

AGENCY NEWS · BRAND JOURNALISM · BRANDS · PUBLIC RELATIONS

[PUBLIC RELATIONS] #PR: GUINEAN LEADER, ALPHA CONDE FIRES COMMUNICATION MINISTER.

           President Alpha Condé. Photo credit: Getty images. President Alpha Condé has sacked his influential Communication Minister and three others after the group criticised leader’s speech. The decision was communicated through a presidential decree yesterday June 11,2016 Effectively, Alhousséiny Makanéra Kaké loses his ministerial position together with Ousmane Kaba, chairman of the House commission on… Continue reading [PUBLIC RELATIONS] #PR: GUINEAN LEADER, ALPHA CONDE FIRES COMMUNICATION MINISTER.

AGENCY NEWS · BRANDMEET UP · BRANDS · PUBLIC RELATIONS · SOCIAL MEDIA · TELEVISION · WORLD POLITICS & REBRANDING

[WORLD POLITICS] #REBRANDING: PRESIDENT MUHAMMADU BUHARI EXPRESSES SYMPATHY FOR INFORMATION AND COMMUNICATION MINISTER LAI MOHAMMED.

Nigeria’s minister for information and communication: Hon. Lai Mohammed President Muhammadu Buhari says he feels pity for Lai Mohammed, minister of information and culture, for having the responsibility of explaining his actions and his inaction to Nigerians. Speaking on Monday when he hosted state house correspondents at the presidential villa in Abuja, Buhari said he… Continue reading [WORLD POLITICS] #REBRANDING: PRESIDENT MUHAMMADU BUHARI EXPRESSES SYMPATHY FOR INFORMATION AND COMMUNICATION MINISTER LAI MOHAMMED.

BRAND JOURNALISM · BRANDS · CLASSIFIED ADS · COPYWRITING & STORYTELLING · PUBLIC RELATIONS · SPONSORED AD · TUNE IN: (COMING SOON)

[CLASSIFIED ADs] #VACANCY: INSURANCE PUBLICATION IS HIRING WRITERS. READ MORE:

INSURANCE PUBLICATION LTD is a new publication agency based in Lagos Nigeria and we require the services of young, energetic, resourceful and driven journalists and Writers for immediate employment (full time and part-time). Interested applicants can send their CV’s and contact details by email to fynebenug@gmail.com or Call 08033318240. Education in Economics and/or Statistics would… Continue reading [CLASSIFIED ADs] #VACANCY: INSURANCE PUBLICATION IS HIRING WRITERS. READ MORE:

AD OBSERVER · ADVERTISING · AGENCY NEWS · ARTICLES-EXCERPTS · BRAND ENDORSEMENTS · BRAND JOURNALISM · BRANDMEET UP · BRANDS · BRANDWEEK REPORT · DIGITAL MARKETING · EXPERENTIAL & MARKETING · PROMO · PUBLIC RELATIONS · SOCIAL MEDIA · TUNE IN: (COMING SOON)

[AGENCY NEWS] PR PITCH: TPT, BLACK HOUSE MEDIA AND RED MEDIA WIN NIGERIAN BREWERY PR ACCOUNT.

Adetokunbo Modupe’s TPT International, Ayeni Adekunle’s Black House Media and Chude Jideonwo’s led Red Media Africa have merged winners of the Nigerian Breweries’ multi-million naira PR brief.     L-R: Adetokunbo, Ayeni and Chude. Prior to the pitch, Nigerian Breweries had four mainstream PR agencies, TPT International, Mediacraft Associates, Synthesis Communication and Black House Media. However… Continue reading [AGENCY NEWS] PR PITCH: TPT, BLACK HOUSE MEDIA AND RED MEDIA WIN NIGERIAN BREWERY PR ACCOUNT.

AD OBSERVER · ARTICLES-EXCERPTS · BLOGS · BRANDMEET UP · BRANDS · DIGITAL MARKETING · FASHION & COUTURE · LUXURY BRANDS · TRENDS · TUNE IN: (COMING SOON)

[LUXURY BRANDS] “WHEN MEN CRY”, SURVIVING DOWN TIMES. READ THIS:

An online discussion yesterday about digital trends inspired this post (originally published on Vogue.com) to be shared. Header was changed. Excerpts: If i asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. A combination of high quality, glamour, celebrity, and… Continue reading [LUXURY BRANDS] “WHEN MEN CRY”, SURVIVING DOWN TIMES. READ THIS:

AD OBSERVER · ADVERTISING · AGENCY NEWS · ARTICLES-EXCERPTS · BRAND JOURNALISM · BRANDMEET UP · BRANDS · COPYWRITING & STORYTELLING · DIGITAL MARKETING · EVENT · EXPERENTIAL & MARKETING · GOOGLE · MILLENIALS · NATIVE ADS · SOCIAL MEDIA · TELECOMMS · TRENDS

[PUBLIC RELATIONS] NATIONAL REBRANDING IN NIGERIA; BETWEEN PRCAN AND AAAN. READ THIS:

The Association of Advertising Agencies of Nigeria has told the Federal Government that it is ready to lead the administration’s rebranding efforts as any plan to initiate such campaign without significant involvement of the association may end up in a failure, just like the ones before. Speaking recently in Lagos, Kelechi Nwosu, President of AAAN… Continue reading [PUBLIC RELATIONS] NATIONAL REBRANDING IN NIGERIA; BETWEEN PRCAN AND AAAN. READ THIS:

BRAND JOURNALISM · RADIO BROADCASTING · TELEVISION

[BROADCASTING] STACY DASH OF FOX NEWS IS ON SUSPENSION FOR CALLING PRESIDENT OBAMA A P**SY ON AIR.

It looks as though Stacey Dash and Ralph Peters are learning the hard way how far they can go when it comes to bashing President Barack Obama, especially regarding the use of “on air profanity”. Last Sunday, Peters had called President Obama a “total p**sy” while commenting about his terrorism strategy. And terrorism expert (sarcasm)… Continue reading [BROADCASTING] STACY DASH OF FOX NEWS IS ON SUSPENSION FOR CALLING PRESIDENT OBAMA A P**SY ON AIR.