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[BRANDS] #ENDORSEMENT: McDONALD IS SPONSORING POKEMON GO LAUNCH IN JAPAN.READ:

​The fast-food chain’s Japanese business put a statement on its website confirming it would be a launch partner when the game arrives in Japan. No date for this has been set, but McDonald’s said it was expected “soon” and that developers were working “intensely” to prepare for the launch.  Reports had suggested the launch was… Continue reading [BRANDS] #ENDORSEMENT: McDONALD IS SPONSORING POKEMON GO LAUNCH IN JAPAN.READ:

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[AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:

​Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes.    Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:

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[GAMING] #POKEMONGO: CRIMINALS ARE TARGETING POKEMON GO USERS-EXPERTS WARN. WATCH VIDEO OF RECENT ROBBERY.

The success of the augmented reality mobile game app “Pokemon Go” by Nintendo could be putting millions at risk of hackers and other criminals, security experts have warned. Less than one week after launch, Pokémon Go has proved extremely popular around the world. According to data from SimilarWeb , the app has surpassed the dating… Continue reading [GAMING] #POKEMONGO: CRIMINALS ARE TARGETING POKEMON GO USERS-EXPERTS WARN. WATCH VIDEO OF RECENT ROBBERY.