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[AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:

​Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes.    Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:

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[GUERILLA ADVERTISING] #VIDEOGAME: SQUARE ENIX ACTIVATES HITMAN WITH FEMALE RESTROOM BLOODTRAILS.

Square Enix decided that a great way to advertise the new Hitman game was to install blood trails in girls toilets. The blood is a reference to the fact many players of the Hitman titles choose to hide bodies in a toilet stall where there’s little chance they will be discovered. As far as I… Continue reading [GUERILLA ADVERTISING] #VIDEOGAME: SQUARE ENIX ACTIVATES HITMAN WITH FEMALE RESTROOM BLOODTRAILS.