Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes. Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:
Square Enix decided that a great way to advertise the new Hitman game was to install blood trails in girls toilets. The blood is a reference to the fact many players of the Hitman titles choose to hide bodies in a toilet stall where there’s little chance they will be discovered. As far as I… Continue reading [GUERILLA ADVERTISING] #VIDEOGAME: SQUARE ENIX ACTIVATES HITMAN WITH FEMALE RESTROOM BLOODTRAILS.