It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:
Mr Tunde Adedoyin MD Media Views ltd. Mr Tunde Adedoyin,Managing Director of Mediaviews Limited spoke to brandcampaign on how professionalism has improved in the outdoor advertising industry. Excerpts. #BRANDMEETUP: Brandcampaign: In the past,Outdoor advertising agencies had the challenge of employing or retaining tested professionals who can compete favourably with other sectors in the advertising industry,what… Continue reading [BILLBOARDS] #OOH: MR ADETUNDE ADEDOYIN OF MEDIA VIEWS SPEAKS ABOUT IMPROVEMENT IN OUTDOOR ADVERTISING IN NIGERIA. EXCERPTS:
Primedia OOH Africa has unveiled a Super-LED screen in Nairobi, Kenya’s capital. The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda. “Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED… Continue reading [BILLBOARDS] #OUTDOOR: PRIMEDIA UNVEILS EAST AFRICA’S BIGGEST LED BILLBOARD.
Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net… Continue reading [ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:
The 31 st Annual General meeting of the Outdoor Advertising Association will take place from Thursday July 28, 2016 to July 30, 2016 at the Transcorp hotel in Calabar, Cross River State. The Executive Governor of Cross Rivers State Dr Benedict Ayade is expected to declare the Annual General meeting open. The AGM is expected… Continue reading [ADVERTISING] #OOH: 31ST OUTDOOR ADVERTISING ASSOCIATION OF NIGERIA-OAAN AGM HOLDS IN CALABAR.
Advertising Agency:Leo Burnett, Sydney, Australia Client: Earthhour.org.au Executive Creative Directors:Vince Lagana, Grant McaloonAccount Executive:Andrew DengateAgency Producer:Adrian JungArt Director:Patrick AllenbyCopywriter:Peter MountfordBusiness Director:Belinda Drew Group, Samuel MacDonnellCreative Director:Scott HuebscherDesigner:Jason YoungIllustrator:Illusion -adobserver: Jimmy Adesanya ©thebrandradio 2016. All rights reserved.
The print ad by Jung Von Matt for Bergedorfer bier in Germany (that went viral on social media few days ago) may not be original after all. . Less original Print Ad by Jung Von Matt We really did not wish to raise any dust about Bleublancrouge of Canada being the first creative agency to… Continue reading [COPY A-C-T-S] #ADFAILS: OOPS! VIRAL GERMAN BEER AD MAY NEED A DNA TEST WITH SPORTS X-FIT’S ORIGINAL PRINT AD. TAKE A LOOK:
Amnesty International has campaigned against tyranny and state-sanctionned torture in more than 140 countries around the world. To raise awareness of this human rights abuse, we used yellow zip ties to “handcuff” world leader criticized of tyranny and torture to city fences – including the fence of Russian Consulate. Advertising Agency: Cossette , Montreal, Canada… Continue reading [BILLBOARD] #OOH: AMNESTY INTERNATIONAL’S CAMPAIGN AGAINST HUMAN RIGHTS ABUSE IS OUR BEST OUTDOOR THIS WEEK.
Soloo Akugha CEO ASTERIX The Chief Executive Officer (CEO) Artsterix, an Enugu-based outdoor advertising firm, Sir Soloo Akugha, has identified the inability to raise loans for Outdoor Advertising projects, over the Nigerian Federal Government regulations and vandalisation of structures by ‘area boys’ which is now becoming a major challenge to advertising. He said the… Continue reading [BRAND MEET-UPS] SOLOO AKUGHA SPEAKS ON OUTDOOR ADVERTISING IN ENUGU NIGERIA.
Barely 24hours after Nigeria’s best online retail store Konga.com released an exceptional TV Ad to appreciate their countless online customers, Cranium Signage a New Zealand billboard Ad company tried the same feat but this Advertising stunt has just gone “BONKERS DOWN-SOUTH”. The Outdoor agency is licking its wounds and crying apologies now just like… Continue reading [AD-FAIL] AGENCY IN NEW ZEALAND GETS SLAMMED OVER DISTASTEFUL TRANSPHOBIC CAITLYN JENNER CHRISTMAS ADVERT.