Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Mark Zuckerberg who arrived Lagos yesterday expressed his happiness about meeting with entrepreneurs and having the privilege to learn how Nigerian start up ecosystem works. The Facebook founder made the commendation on his Facebook… Continue reading [FACEBOOK]#NATIVEADS: MARK ZUCKERBERG ARRIVES NIGERIA, LAUNCHES DIGITAL COUPON FOR ADVERTISERS IN NEW UPDATES.
Google plans to penalise websites that feature intrusive pop-up adverts. It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings. The change is due to come into effect on 10 January. Google makes much of its money from placing ads on the mobile… Continue reading [ADVERTISING] #NATIVEADS: GOOGLE IS CLAMPING DOWN ON SITES WITH INTRUSIVE POP-UPS.
FMCG giant Unilever out-shined competirors at the just concluded 2016 MMA SMARTIES Awards. The reward was a recognition of Unilever’s innovative approach to mobile marketing. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold… Continue reading [AWARDS] #FMCG: UNILEVER BLAZES THE TRAIL AT MMA SMARTIES AWARDS.
Mr Biggs is the first QSR business in Nigeria to launch a franchise model of operation in support of entrepreneurial skills. In it’s new digital campaign, the fast food mart posted on social media: Share with us your best moments at Mr. Biggs and stand a chance to win a NGN 4000 Meal voucher. To… Continue reading [BRANDS]#QSR: MR BIGG’S NIGERIA WANTS YOU TO OWN ONE OF THEIR FRANCHISE OUTLETS IN IT’S NEW CAMPAIGN. READ:
Sources have confirmed that Tencent, the Chinese mobile-marketing powerhouse has inked a global deal with Publicis Groupe. Tencent owns the hugely popular messaging app WeChat (760 million monthly users) and digital platform QQ (860 million users). Roughly 75 to 80 percent of Tencent platforms’ usage is via mobile devices. Publicis appears to become the first… Continue reading [DIGITAL MARKETING] #ACCOUNTS: PUBLICIS JUST GOT HIRED BY WECHAT-TENCENT IN CHINA.
According to brand analysts, ad spending across all media in Germany is experiencing a progressive nose dive. Photo credit: emarketer More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. According to the Zentralverbsnd der deutschen Werbewirtschaft (ZAW), total media ad spending in Germany declined by almost €1 billion ($1.11… Continue reading [BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.
Plies real name Algernod Lanier Washington took to Instagram to express shock at a $1,428 invoice his massage therapist served him after a session of body massage. This video has hit over 69k views since it dropped today. Rapper: Plies Check out the viral video below: The rapper has 3.9million followers on Instagram and… Continue reading [CONTENT] #VIRALVIDEO: PLIES GOT A MASSAGE INVOICE, HIS REACTION IS HILARIOUS. WATCH +18:
The brand and customer relationship is premised on an irrebuttable cordiality, with a give and take understanding. Often, this relationship is tested during economic downtimes viz-a-viz, customers won’t necessarily spend less—but they will buy less. They will buy fewer throwaway clones and spend more on only a few quality essentials against a fair-trade price. From… Continue reading [BRANDING] #DEBRANDING: BRANDS MAY BE PAYING FOR MORE CRAPPY ADS IN THIS RECESSION; ALOT OF REASONS TO DEBRAND. READ:
Good news for millenials (most never want to see your native ads anyways) and that’s bad news for digital marketers and publishers. Last month opera created desktop versions of ad blocker for computers now, Opera has an integrated ad blocker for Opera Mini mobile browser on the Google Android platform which is used by almost… Continue reading [ADVERTISING] #MILLENIALS: OPERA MINI NOW HAS A NEW NATIVE AD BLOCKER.
This excerpt was originally published on brand magazine. Photo credits: the Smiths. We speak to thousands of millennials every year through quantitative surveys and qualitative methodologies. We get into their heads, hearts, hopes, hashtags and homes. We even look into their refrigerators! Unfortunately, when marketers speak to millennials they tend to focus on the generation… Continue reading [DIGITAL MARKETING] #NATIVEADS: HOW TO MARKET TO THE NEW MILLENIALS.
YouTube took the bold step by making offline video playback a reality in meeting with the goal of making video more viewable all around the continent.YouTube has successed in tackling one of the most reviled things on the Internet – the buffering ‘spinning wheel’ image you get when you click on a YouTube video however,… Continue reading [NATIVE ADS] YOU MAY WATCH YOUR NEXT BLOCKBURSTER IN YOUTUBE OFFLINE MODE VERY SOON.