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[BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of ​editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

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[BRAND ACQUISITIONS] #NATIVEADS: YAHOO VERIZON DEAL; HERE IS ALL WE KNOW FROM ANALYSTS’ POV. READ:

Verizon’s $4.8 billion acquisition of Yahoo just shows how much has changed in the company’s over 20-years pioneering history. Yahoo went from being one of the world’s biggest companies in online search to an internet company that’s struggled in recent years to move beyond display advertising.  Now, Verizon wants to build a digital advertising and… Continue reading [BRAND ACQUISITIONS] #NATIVEADS: YAHOO VERIZON DEAL; HERE IS ALL WE KNOW FROM ANALYSTS’ POV. READ:

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[BRAND NEWS] #ACQUSITIONS: ORANGE BUYS AIRTEL SIERRA LEONE OUTRIGHT. READ MORE:

​Airtel is the leading mobile operator in Sierra Leone with over 1.3 million customers (on the basis of active customers within a 30-day period) for a total population of 6.3 million people. Orange on Tuesday announced that together with its Senegal-based partner, Sonatel, it has completed the acquisition of 100 per cent of the mobile… Continue reading [BRAND NEWS] #ACQUSITIONS: ORANGE BUYS AIRTEL SIERRA LEONE OUTRIGHT. READ MORE: