Airtel Nigeria has retained the service of mediaReach OMD as its media buying agency after a convincing performance at a keenly contested pitch with Ogilvy Africa and Capital Media. Tola Ogunkoya MD Media Reach OMD The agency received a nod of approval from the telecom giant to cover its major markets in the sub-region including… Continue reading [AGENCY]#NEWS: MEDIA REACH OMD WINS AIRTEL MEDIA BUYING ACCOUNT AGAIN.
Mr Lampe Omoyele MD Nielsen Media. Mr Lampe Omoyele has resigned from the services of Nielsen as its Managing Director. Mr. Omoyele who served as the head of Nielsen’s commercial operations in West Africa, leading the team responsible for all client service, strategy and operational execution across all West African markets has over a 25-year… Continue reading [AGENCY] #NEWS: LAMPE OMOYELE RESIGNS FROM NIELSEN MEDIA.
Tolu Ogunkoya, MD mediaReach OMD – 789marketing Nigeria’s advertising industry recorded media spend of N97.9 billion in 2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent. This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa. According to… Continue reading [BRAND WEEK] #REPORTS: OMD MEDIAREACH-NIGERIA RECORDED A BOOST IN AD SPEND IN 2015. READ:
Volkswagen has awarded PHD its $3.86 billion global media buying and planning account, concluding a year-long review. The Omnicom Group agency beat off competition from incumbent WPP’s MediaCom and Interpublic’s Mediabrands to the world’s fifth largest advertiser as reported by reliable sources. The win consolidates media buying and planning in more than 30 countries, and… Continue reading [CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN’S $3.86bn ACCOUNT.