Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run… Continue reading [EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.
It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:
ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.
Apple has retained its title as the UK’s perceived “coolest” brand, despite growing doubts over the company’s ability to innovate. Innovation is one of four “cool” factors measured by the CoolBrands survey, but naysaying over Apple did not prevent the company winning out over Glastonbury, Netflix, Aston Martin and Nike. The top ten was rounded… Continue reading [BRANDS]#RATINGS: APPLE IS NOW UK’S MOST CHARISMATIC BRAND ACCORDING TO COOLBRANDS UK.
ADVAN the umbrella body which represents the collective interest of advertisers in Nigeria has announced the official ‘Call for Entries’ for the ADVAN Awards for Marketing Excellence 2016. The event is scheduled to hold on the 29 of October 2016 at the Muson Centre Onikan Lagos. ADVAN is a member and on the Executive Council… Continue reading [ADVAN] #ADVANAWARDS2016: ADVERTISERS ASSOCIATION OF NIGERIA CALLS FOR ENTRY, EVENT SCHEDULED TO HOLD OCTOBER 29TH. READ MORE:
GTBANK Spoof via Linkedin Few weeks to the kickoff of the Rio Olympics games 2016, the IOC enforced its infamous Rule 40 of the Olympic charter which states that “Except as permitted by the IOC Executive board, no competitor, coach, trainer or official who participates in the Olympic Games… Continue reading [BRAND STORIES] #SPORTS: HOW NIKE RUINED AD SALES FOR BRANDS IN RIO OLYMPICS 2016. WATCH AD, DOWNLOAD MUSIC:
Coke’s former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Coca-Cola: ex-European marketing chief Javier Sanchez Lamelas The book, Martketing: the heart and brain of branding, will hit the shelves on 15 September. It will discuss the “secrets” of Coke’s marketing blueprint, and… Continue reading [BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.
The National Bureau of Statistics on Monday released the Consumer Price Index which measures inflation stating that the country’s inflation rate has risen from 15.6 per cent to 16.5 per cent in June. The 16.5 per cent increase in inflation rate represents one of the highest increases to be recorded by the country in recent… Continue reading [CONSUMER] #FORUM: NIGERIA’S INFLATION HITS 16.5%. READ:
Sometimes exactly this time last year, popular celeb Sodamola Oluseye a.k.a DJ spinal inked the lines on Diageo’s Smirnoff Vodka experiential strategy. Few minutes ago, the Vodka brand took to instagram to announce a renewal of contracts with the celebrated Dj whose ‘moniker’is the African fabric Caps. Congrats bro. We wish you success. ©thebrandradio 2016.… Continue reading [BRAND ENDORSEMENTS] #ADBUZZ: DJ SPINALL RENEWS HIS CONTRACT WITH DIAGEO’S SMIRNOFF VODKA. READ:
According to brand analysts, ad spending across all media in Germany is experiencing a progressive nose dive. Photo credit: emarketer More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. According to the Zentralverbsnd der deutschen Werbewirtschaft (ZAW), total media ad spending in Germany declined by almost €1 billion ($1.11… Continue reading [BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.
Amnesty International has campaigned against tyranny and state-sanctionned torture in more than 140 countries around the world. To raise awareness of this human rights abuse, we used yellow zip ties to “handcuff” world leader criticized of tyranny and torture to city fences – including the fence of Russian Consulate. Advertising Agency: Cossette , Montreal, Canada… Continue reading [BILLBOARD] #OOH: AMNESTY INTERNATIONAL’S CAMPAIGN AGAINST HUMAN RIGHTS ABUSE IS OUR BEST OUTDOOR THIS WEEK.