AD OBSERVER · AD WATCH · ARTS & POP CULTURE. · BRAND JOURNALISM · BRANDS · GADGETS & GIZMOS · GO GREEN · LUXURY BRANDS · MOVIES · TECHNOLOGY · TELEVISION

[LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

Leonardo DiCaprio is a stickler for detail when playing the part of a new movie character and it seems like the Hollywood star is just as obsessive when it comes to hotel design.  The artists’ renderings for his new resort on a small island off the coast of Belize – slated for opening in 2018… Continue reading [LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

AD OBSERVER · AD WATCH · ADBUZZ · AWARDS · BRANDING · BRANDS · LUXURY BRANDS · theBRANDRADIO AWARDS · TRENDS

[LUXURY BRANDS]#COUTURE: BRITIAIN FASHION COUNCIL ANNOUNCES NOMINEES FOR FASHION AWARDS 2016.

​The nominees for the 2016 Fashion Awards, hosted by the British Fashion Council and Swarovski, were announced yesterday in Los Angeles.  Selected by 1,500 fashion industry figures from 41 different countries, the nominees this year reflect a broader scope than ever before, with new categories like International Model and International Accessories Designer added to the… Continue reading [LUXURY BRANDS]#COUTURE: BRITIAIN FASHION COUNCIL ANNOUNCES NOMINEES FOR FASHION AWARDS 2016.

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADBUZZ · ADVERTISING · AUTO-MOTORING (NEWS) · BRAND GENIUS (DESIGN THINKING) · BRANDS · GO GREEN · LUXURY BRANDS · TECHNOLOGY

[ADVERTISING]#TVC: THE MERCEDES BENZ E-CLASS 2017 TV COMMERCIAL. WATCH AD:

The Mercedes Benz E-CLASS 2017 sure looks like a cross between the C-class and the S-Class. Packed with a 2.0liter; 4 cylinder turbo engine mounted on a mix of aluminum chassis and steel suspensions that come with optional selectable dampers between sports and comfort, the E-Class packs a punch of 9-speed automatic transmission delivering over 241… Continue reading [ADVERTISING]#TVC: THE MERCEDES BENZ E-CLASS 2017 TV COMMERCIAL. WATCH AD:

AD WATCH · AGENCY NEWS · AUTO-MOTORING (NEWS) · AWARDS · BRANDS · BRANDWEEK REPORT · EXPERENTIAL & MARKETING · TECHNOLOGY · theBRANDRADIO AWARDS

[AUTOBRANDS]#MOTORING: KIA IS NOW THE 69TH MOST VALUABLE BRAND IN THE WORLD.

According to the 2016 study, released by interbrand last week, Kia has risen five spots to become the 69th most-valuable brand in the world.​ The global value of the Kia Motors brand has grown by 12 per cent over the last year, according to Interbrand’s exclusive list of the 100 ‘Best Global Brands’.  The Korean… Continue reading [AUTOBRANDS]#MOTORING: KIA IS NOW THE 69TH MOST VALUABLE BRAND IN THE WORLD.

AD OBSERVER · AD OF THE WEEK · AD WATCH · AD-WARS · ADBUZZ · ADVERTISING · AGENCY NEWS · BRAND GENIUS (DESIGN THINKING) · BRANDING · BRANDS · CAMPAIGN · GO GREEN · LUXURY BRANDS · TECHNOLOGY · TELEVISION

[AD OF THE WEEK]#TVC: THE NEW MERCEDES MAYBACH VISION-6 JUST MADE A MOCKERY OF DRIVELESS CARS. WATCH AD:

The 18.5-foot long 2+2 Mercedes Maybach Vision 6 concept car made its debut last week at the Pebble Beach Concours d’Elegance. The enormous hood, low roof line, and rear-positioned passenger compartment are meant to be a “reinterpretation of classic, aesthetic principles” while still exhibiting an aerodynamic design. That’s important because the car is said to… Continue reading [AD OF THE WEEK]#TVC: THE NEW MERCEDES MAYBACH VISION-6 JUST MADE A MOCKERY OF DRIVELESS CARS. WATCH AD:

AUTO-MOTORING (NEWS) · BRANDS · LUXURY BRANDS

[LUXURY BRANDS] #SUV: COSCHARIS INTRODUCES JAGUAR F-PACE JEEP IN NIGERIA.

​Less than three months after the first sport utility vehicle, F-Pace, was unveiled globally, the vehicle has been introduced to the Nigerian market, courtesy of Coscharis Motors. The President, Coscharis Motors, Cosmas Maduka, says the vehicle is coming with a two-year service plan that will help sustain its agility, responsiveness and refinement. Maduka spoke in… Continue reading [LUXURY BRANDS] #SUV: COSCHARIS INTRODUCES JAGUAR F-PACE JEEP IN NIGERIA.

AD OBSERVER · AD WATCH · BRAND GENIUS (DESIGN THINKING) · BRAND JOURNALISM · BRAND STORIES · BRANDMEET UP · BRANDS · FMCG/PRODUCT PACKAGING · LUXURY BRANDS · TECHNOLOGY · TRENDS · TUNE IN: (COMING SOON)

[LUXURY BRANDS] #AUTOMOBILE: PORSCHE INDIA DIRECTOR SAYS HE STARTED HIS CAREER AS A DOOR-TO-DOOR SALESMAN. READ EXCERPTS:

When Pavan Shetty completed his bachelor’s degree in Commerce in the late 1990s, he was faced with a difficult personal challenge. He had to nurse a close family member for a prolonged illness. This meant full-time attention at home and not much time for further studies or to look for a job. A year went… Continue reading [LUXURY BRANDS] #AUTOMOBILE: PORSCHE INDIA DIRECTOR SAYS HE STARTED HIS CAREER AS A DOOR-TO-DOOR SALESMAN. READ EXCERPTS:

AD OBSERVER · AD WATCH · BRAND GENIUS (DESIGN THINKING) · BRANDMEET UP · BRANDS · DIGITAL MARKETING · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · LUXURY BRANDS · SOCIAL MEDIA · TECHNOLOGY · TRENDS · TUNE IN: (COMING SOON)

[COMMUNITY] #LUXURYBRANDS: THIS YOUNG ENTERPRENEUR SELLS HIS BRAND OF LUXURY WATCHES JUST TO CLOTH ORPHANS. READ MORE:

​Meet William Adoasi , founder of Vitae Group (Vitae London and Vitae Photography ). started up his first business at 19. The 25 year old Londoner has had four businesses to his name and now has dreams to build Vitae into an empire similar to that of Richard Branson’s.  The entrepreneur quit his job as… Continue reading [COMMUNITY] #LUXURYBRANDS: THIS YOUNG ENTERPRENEUR SELLS HIS BRAND OF LUXURY WATCHES JUST TO CLOTH ORPHANS. READ MORE:

AUTO-MOTORING (NEWS) · BRAND GENIUS (DESIGN THINKING) · GO GREEN · LUXURY BRANDS · TECHNOLOGY · TRENDS

[LUXURY BRANDS] #GOGREEN: ASTON MARTIN IS BUILDING THE WORLD’S FASTEST ELECTRIC CAR. READ THIS:

​Aston Martin Lagonda is teaming up with Red Bull Racing to build what may become the world’s fastest production car. Codenamed AM-RB 001, between 99 and 150 vehicles are set to be produced, including 25 track-only versions. Few specifications have been announced, but the latest model will be expected to compete alongside recent offerings from… Continue reading [LUXURY BRANDS] #GOGREEN: ASTON MARTIN IS BUILDING THE WORLD’S FASTEST ELECTRIC CAR. READ THIS:

ADVERTISING · BRANDMEET UP · BRANDS · LUXURY BRANDS · TRENDS · TUNE IN: (COMING SOON)

[LUXURY BRANDS] #EQUITY: LUXURY GOODS ARE NOW SUPER CHEAP IN THE UK FOLLOWING BREXIT. READ WHY:

​​Rich foreigners visiting the U.K. have the chance to buy luxury goods at a discount given the pound’s slide against the dollar; making Swiss watches cheaper than on the continent.  The Cle de Cartier Flying Tourbillon, one of the brand’s most expensive timepieces, costs $154,000 in the U.K., $15,000 cheaper than it does in France.… Continue reading [LUXURY BRANDS] #EQUITY: LUXURY GOODS ARE NOW SUPER CHEAP IN THE UK FOLLOWING BREXIT. READ WHY:

AD FAILS · ADVERTISING · BRAND JOURNALISM · BRAND WARS · BRANDMEET UP · BRANDS · COPYWRITING & STORYTELLING · DIGITAL MARKETING · FASHION & COUTURE · FMCG/PRODUCT PACKAGING · LUXURY BRANDS · OOPS! · SOCIAL MEDIA · SPONSORED AD

[OOPS] #CELEBS: NAOMI CAMPBELL COPIED AND PASTED AN ENTIRE MARKETING EMAIL FROM ADIDAS ON INSTAGRAM AS SPONSORED POST.

                     Naomi Campbell It’s what’s now known in the business as ‘doing a Disick’. We’re not naive. We totally get that celebrities often endorse products on their social media accounts in exchange for the odd freebie. But, we don’t know why some of them have to be so blatant about it. And why they can’t… Continue reading [OOPS] #CELEBS: NAOMI CAMPBELL COPIED AND PASTED AN ENTIRE MARKETING EMAIL FROM ADIDAS ON INSTAGRAM AS SPONSORED POST.

ADVERTISING · ARTS & POP CULTURE. · BRANDMEET UP · BRANDS · FEATURED AD · LUXURY BRANDS · PROMO

[PROMOTED] #ART: THIS NEW CHRISTIAN LOUBOUTIN LIPSTICKS ARE IT.

There’s nothing sexy about the word ‘products;’ call them “objets d’art,” on the other hand, and we must have them immediately. Louboutin knows this—after all, he’s made women lust after his creations for decades: First, with his red soles, then with nail polish and now, with 38 shades of lipstick in the most dramatic metal bullets (that double as necklaces) we’ve ever seen. There are three textures to… Continue reading [PROMOTED] #ART: THIS NEW CHRISTIAN LOUBOUTIN LIPSTICKS ARE IT.