A first look at the headline would definitely strike you-either creatively or doltish. But either ways you see Tolu Omoyeni’s review write up on the trending Shell #makethefuture which featured Nigeria’s Yemi ALADE, Jennifer Hudson, Steve AOKI, Tan Wei Wei and Luan Santana; all it beckons is absolute unintelligence. Referrencing the writer’s opinion regarding Yemi’s… Continue reading [CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.
Earlier this year Shell had debuted its #makethefuture campaign with a brilliant TV ad that featured a young technician making electricity from scrap metals and magnet. Few days ago, Yemi Alade was in Rio De Janeiro, Brazil with Geniuzz (her label mate) to deliver a memorable performance for Shell’s #MakeTheFuture campaign; as well as premiere… Continue reading [AD OF THE WEEK] #MAKETHEFUTURE: BEST DAY OF MY LIFE BY SHELL FEATURING YEMI ALADE, JENNIFER HUDSON, STEVE AOKI, TAN WEI WEI, PIXIE LOT, LUAN SANTANA. WATCH AD: