AD WATCH · AGENCY NEWS · BRANDS · CAMPAIGN · COMMUNITY · CONSUMER FORUM · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FMCG/PRODUCT PACKAGING · GADGETS & GIZMOS · LOCAL BRANDS · MILLENIALS · PUBLIC RELATIONS · SOCIAL MEDIA

[DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

​Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

AD WATCH · AGENCY NEWS · BRANDS · DIGITAL MARKETING · EXPERENTIAL & MARKETING · NATIVE ADS · TELECOMMS · TELEVISION · YOUTUBE

[BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of ​editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,”… Continue reading [BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.

AD WATCH · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDS · DIGITAL MARKETING · RADIO BROADCASTING · TELEVISION

[TELEVISION]#ANALOGUE: DIGITAL SWITCH OVER WON’T EXCEED 2017-FG.

​According to The Vanguard Newspapers in Nigeria, the move from analogue to digital has been in progress since April 2016 for Nigeria.  The Federal Government launched the pilot phase in Jos, where the country’s first TV station was launched many years ago. The switchover from analogue to digital is as response to the International Broadcasting… Continue reading [TELEVISION]#ANALOGUE: DIGITAL SWITCH OVER WON’T EXCEED 2017-FG.

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDS · CAMPAIGN · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FEATURED AD · LOCAL BRANDS · NATIVE ADS · PROMO · SOCIAL MEDIA

[BRANDS]#QSR: MR BIGG’S NIGERIA WANTS YOU TO OWN ONE OF THEIR FRANCHISE OUTLETS IN IT’S NEW CAMPAIGN. READ:

Mr Biggs is the first QSR business in Nigeria to launch a franchise model of operation in support of entrepreneurial skills. In it’s new digital campaign, the fast food mart posted on social media: Share with us your best moments at Mr. Biggs and stand a chance to win a NGN 4000 Meal voucher. To… Continue reading [BRANDS]#QSR: MR BIGG’S NIGERIA WANTS YOU TO OWN ONE OF THEIR FRANCHISE OUTLETS IN IT’S NEW CAMPAIGN. READ:

AGENCY NEWS · BRANDS · DIGITAL MARKETING

[BRANDS] #TRAVEL: WAKANOW WOW CUSTOMERS WITH PAY SMALL SMALL DEAL.

Africa’s leading online travel portal Wakanow has launched new and exciting summer deals that offer both old and new customers an opportunity to enjoy various travel packages with the Pay Small Small option. The Pay Small Small scheme, which is one of the many products in Wakanow’s rapidly expanding portfolio, gives the travelling public savings… Continue reading [BRANDS] #TRAVEL: WAKANOW WOW CUSTOMERS WITH PAY SMALL SMALL DEAL.

AD OF THE WEEK · ADVERTISING · AGENCY NEWS · BRAND STORIES · BRANDS · BRANDWEEK REPORT · DIGITAL MARKETING · LOCAL BRANDS · NATIVE ADS · SPONSORED AD · TELEVISION · TRENDS

[BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.

According to brand analysts, ad spending across all media in Germany is experiencing a progressive nose dive.           Photo credit: emarketer More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. According to the Zentralverbsnd der deutschen Werbewirtschaft (ZAW), total media ad spending in Germany declined by almost €1 billion ($1.11… Continue reading [BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.

AD OBSERVER · ARTS & POP CULTURE. · BILLBOARDS-OOH · BRANDS · CAMPAIGN · COMICS · DIGITAL MARKETING · FOOD ART · PHOTOSHOP · PROMO · WORLD POLITICS & REBRANDING

[PRINT AD] #DIGITALMARKETING: HILARIOUS PRESIDENT MUHAMMADU BUHARI AD BY LUCOZADE NIGERIA.

We don’t know what warranted this but it sure is directed at the ailing Nigerian President MUHAMMADU BUHARI who had been on a medical vacation from office to treat an ear infection doctors are querying may be cancerous. A lot of other editorial cartoons had memed this also. ©thebrandradio 2016. All rights reserved.

AD FAILS · AD-WARS · ADBUZZ · ADVERTISING · AGENCY NEWS · ARTS & POP CULTURE. · BLOGS · BRAND JOURNALISM · BRAND STORIES · BRAND WARS · BRANDMEET UP · BRANDS · CLASSIFIED ADS · DIGITAL MARKETING · FACEBOOK · FEATURED AD · PROMO · SOCIAL MEDIA · SPONSORED AD · TELEVISION · YOUTUBE

[ADVERTISING] #ADSOFTHEWEEK: TOP 10 ADS IN NIGERIA FOR 31ST MAY, 2016.

These are the top Brand advertisements we curated for your viewing and reviewing pleasure this past week. IN NO PARTICULAR CATEGORY HIERARCHY, FROM BEST TO GOOD; ENJOY: 1) ONE CAMPAIGN BY PULSE TV FOR ONE.ORG AGAINST MEDICAL NEGLIGENCE IN NIGERIA. Watch Branded content (TVC) here: Category: TVC/DIGITAL Endorsed by Waje (Musical and performing artiste-Nigeria). Stat:… Continue reading [ADVERTISING] #ADSOFTHEWEEK: TOP 10 ADS IN NIGERIA FOR 31ST MAY, 2016.

ADVERTISING · AGENCY NEWS · ARTICLES-EXCERPTS · BLOGS · BRAND GENIUS (DESIGN THINKING) · BRAND STORIES · BRANDMEET UP · BRANDS · CAMPAIGN · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FACEBOOK · FASHION & COUTURE · GADGETS & GIZMOS · GOOGLE · MICROSOFT · NATIVE ADS · TECHNOLOGY · TELEVISION · TUNE IN: (COMING SOON) · VIDEO GAMES

[DIGITAL MARKETING] #MCW16: SAMSUNG AND FACEBOOK’S OCULUS, A REASON WHY MOBILE MAY BE DEAD BY 2020. FIND OUT:

We are still basking in the euphoria of the launch of Samsung’s flagship S7 and S7 edge. “One day, you’ll put on a headset and that will change the way you live, work and communicate.” Read more about Mark Zuckerberg’s lofty dream on Artificial intelligence and virtual reality here Mark Zuckerberg said in Samsung mobile’s… Continue reading [DIGITAL MARKETING] #MCW16: SAMSUNG AND FACEBOOK’S OCULUS, A REASON WHY MOBILE MAY BE DEAD BY 2020. FIND OUT:

ADVERTISING · AGENCY NEWS · BRANDMEET UP · BRANDS · DIGITAL MARKETING · EXPERENTIAL & MARKETING

[AGENCY NEWS] OLAGUNJOYE STEPS DOWN AS EXP MARKETING’S BOSS.

        Olagunjoye MD Exp Marketing.      The  managing  director  of  Exp Marketing  Nigeria,   Mr. Wole Olagundoye, has stepped down as the head of the agency. Olagundoye, who is also the Vice President of the Experiential Marketing Association of Nigeria (EXMAN), left the experiential marketing agency last month. According to emerging reports, the agency will be… Continue reading [AGENCY NEWS] OLAGUNJOYE STEPS DOWN AS EXP MARKETING’S BOSS.

Uncategorized

[COPYWRITING] BETWEEN CONTENT MARKETING OR BRAND JOURNALISM?

Does content marketing need journalists? According to some of the largest content organisations around the globe, not only does content marketing need journalists, there are large budgets set aside for hiring journalists. Traditional journalism jobs are drying up. In fact, over the past few years, mass amounts of journalists have been retrenched in Africa. It’s… Continue reading [COPYWRITING] BETWEEN CONTENT MARKETING OR BRAND JOURNALISM?

Uncategorized

[SHARED CONTENT] DIGITAL AND MEDIA CONSUMPTION PREFERENCES AMONGST MILLENIALS-HOW TO ADVERTISE TO GENERATION X.

Using the most recent data from comScore, Noise|The Intelligence Group’s Cassandra Report and nScreenMedia’s report “What Millennials Want from TV,” here are some points that explain some of this generation’s media- consumption habits. For starters, 77 percent of the 3044 millennials surveyed across 10 countries said that it was important to be informed about current… Continue reading [SHARED CONTENT] DIGITAL AND MEDIA CONSUMPTION PREFERENCES AMONGST MILLENIALS-HOW TO ADVERTISE TO GENERATION X.