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[BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

​The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo  which also owns brands including Gatorade and Tropicana  said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

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[BRANDWEEK] #REPORT: COCA-COLA IS BUYING BACK AB inBEV SHARES IN COKE-BEVERAGES AFRICA.

Coca-Cola intends to buy the stake global beer giant Anheuser-Busch InBev holds in Coca-Cola Beverages Africa, the two companies announced yesterday; October 11, 2016.  The proposed deal follows ABI’s mega-takeover of SABMiller to create the world’s biggest beer company. That buyout allowed the the Belgian-Brazilian maker of Budweiser and Stella Artois to recover the stake… Continue reading [BRANDWEEK] #REPORT: COCA-COLA IS BUYING BACK AB inBEV SHARES IN COKE-BEVERAGES AFRICA.

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[BRANDS]#CUSTOMS: COCAINE WORTH €50MILLION DISCOVERED IN A COCA COLA FACTORY-FRANCE.

​Workers at a Coca-Cola factory found a huge stash of cocaine inside a shipment of fruit juice in southern France. Sacks containing 370kg of the drug – with a potential street value of about €50m (£42.3m) – were discovered, local newspaper Var-Matin reported. “You can well imagine the surprise,” said a spokesman for Coca-Cola. The… Continue reading [BRANDS]#CUSTOMS: COCAINE WORTH €50MILLION DISCOVERED IN A COCA COLA FACTORY-FRANCE.

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[ADS OF THE WEEK] #RIO2016: SAMSUNG GALAXY S7, COCA-COLA, McDONALDS AND NISSAN TV COMMERCIALS THAT GOT THE WORLD TALKING:

While the world was busy watching the Rio Olympic games, adobservers were busy on the watch savouring content strategies of Brands and we honestly feel Samsung was the best with its perfectly timed ads and message​ for the Samsung Galaxy S7 and Ear buds.Samsung not only smashed pre-hype to the Olympics with their video that… Continue reading [ADS OF THE WEEK] #RIO2016: SAMSUNG GALAXY S7, COCA-COLA, McDONALDS AND NISSAN TV COMMERCIALS THAT GOT THE WORLD TALKING:

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[BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.

​Coke’s former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Coca-Cola: ex-European marketing chief Javier Sanchez Lamelas The book, Martketing: the heart and brain of branding, will hit the shelves on 15 September. It will discuss the “secrets” of Coke’s marketing blueprint, and… Continue reading [BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.

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[UPDATES] #BRANDACTIVATION: RITA ORA ENDORSES LAUNCH OF COKE ZERO IN THE UK. WATCH VIDEO:

Celebrating the launch of the new Coca-Cola Zero Sugar, the singer, songwriter and Coca-Cola fan Rita Ora joins us at our pop-up Taste Lounge in Central London. “I’ve always been a huge Coca-Cola fan,” says Rita, looking glamourous as she sips a bottle of Coca-Cola Zero Sugar through a stripy red straw. “So I’m happy… Continue reading [UPDATES] #BRANDACTIVATION: RITA ORA ENDORSES LAUNCH OF COKE ZERO IN THE UK. WATCH VIDEO:

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[BREAKING ADNEWS]#SUGARTAX: COCA-COLA ANNOUNCES A £10M CAMPAIGN FOR COKE ZERO. 

​Barely weeks after Pepsico announced its bringing back Crystal Pepsi in the United States and Canada, Coke has launched the biggest  campaign in a decade for Coca-Cola Zero Sugar Watch Ad here: The £10m campaign includes a 30seconds TV spot, airing from Thursday 7 July, which drives home the message that the product “Tastes more… Continue reading [BREAKING ADNEWS]#SUGARTAX: COCA-COLA ANNOUNCES A £10M CAMPAIGN FOR COKE ZERO. 

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[BRANDS] #COLAWARS: PEPSI  RE-ANNOUNCES CRYSTAL PEPSI IN U.S, HIRES VML AS AOR FOR BRISK. READ:

crystal pepsi soda was around the united states briefly sometimes around last year and via online sweepstakes that lasted less than two days in December. ​ PepsiCo has announced the come back of aspartame diet pepsi and Crystal Pepsi. The 90s-era soda will go on sale in 20-ounce bottles for a limited time at major retailers… Continue reading [BRANDS] #COLAWARS: PEPSI  RE-ANNOUNCES CRYSTAL PEPSI IN U.S, HIRES VML AS AOR FOR BRISK. READ:

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[BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.

Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.         Coca-cola: Taste the feeling The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand… Continue reading [BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.

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[BRANDS] #NEWS: COCA-COLA HALTS PRODUCTION IN VENEZUELA DUE TO SUGAR SCARCITY. READ MORE:

Low oil prices aren’t the only thing hurting the Venezuelan economy these days. A sugarcane shortfall there has forced Coca-Cola to stop producing its pop in the country. Although the company will still produce its sugarless drinks like the regional version of Diet Coke (Coca-Cola Light), there’s not enough sugarcane in the country for Coca-Cola… Continue reading [BRANDS] #NEWS: COCA-COLA HALTS PRODUCTION IN VENEZUELA DUE TO SUGAR SCARCITY. READ MORE:

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[BRANDS] #CELEBRITYENDORSEMENTS: THE QUANDARY BETWEEN INTERNATIONAL BRANDS AND NIGERIAN CELEBRITIES. READ:

Marriage they say is the union between man and woman and according to the bible, a man shall leave his parents and cleave to his partner. However, different is the case when a married couple or partner decide to enter into a mutual partnership or agreement with a worldwide Brand or Brands. According to the… Continue reading [BRANDS] #CELEBRITYENDORSEMENTS: THE QUANDARY BETWEEN INTERNATIONAL BRANDS AND NIGERIAN CELEBRITIES. READ:

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[BRANDS] #ACTIVATION: VIDEOS AND PHOTOSTORIES FROM COKE ISLAND; ENJOY:

Shortly after theBRAND Radio premiered on periscope yesterday, we followed Quadrant Company’s Activation of the #tastethefeelingNG #Cokeisland party at the Lekki Oriental Hotels waterfront. The event had popular celebs #onfleek to grace the activation boat paaaaaartey! Hit the jump:                Tubaba was there. Yemi ALADE put on an energetic performance. Celebrity stylist Jane Michael Ekanem… Continue reading [BRANDS] #ACTIVATION: VIDEOS AND PHOTOSTORIES FROM COKE ISLAND; ENJOY: