ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.
Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.
Lai Mohammed, the Minister of Information and Culture, has debunked report in the social media that N3.4 billion was budgeted for the national reorientation campaign “Change Begins With Me.” The minister spoke on Friday in Asaba at the opening of the National Council on Information. He said that the report was a ruse and a… Continue reading [WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.
Innoson Group, Nigeria’s foremost indigenous motor manufacturing company has raised the alarm over what it described as sponsored and calculated smear campaign against it and its Executive Chairman, Dr Innocent Chukwuma, by some unscrupulous interest group. In a statement signed by Mr. Cornel Osigwe, Public Relations and Media Manager of Innoson Group, the company said… Continue reading [BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.
GO PLACES is a novel global Employee Value Proposition (EVP) campaign to support and inspire Heineken Operating Companies to strengthen talent attraction, engagement and development. GO PLACES is aimed at attracting potential hires while simultaneously engaging current employees. It is about winning-in-talent and winning beyond talent.The campaign has two basic assets- The “Manifesto” and “The… Continue reading [BRANDS]#FMCG: NIGERIAN BREWERIES LAUNCH “GO PLACES” A GLOBAL TALENT CAMPAIGN.
Today is #nobraday. Its not about flashing cleavage, its about breast cancer awareness. Regular self checks and early interventions can save someone’s life. Please copy and spread message. We thank you for staying in the loop with the BRAND RADIO
If you recollect, just yesterday we shared Robert de Niro’s contribution to the #voteyourfuture initiative yesterday; it seems we finally got who was behind this ad campaign. Hilary Clinton teamed up with the notorious anarchist underground art group INDECLINE credited for the ‘Donald Trump Emperor has no balls’ statue (read more here) erected all across New… Continue reading [AD OF THE WEEK] #VOTEYOURFUTURE: HILARY CLINTON AD CAMPAIGN AGAINST DONALD TRUMP BY INDECLINE. WARNING! EXPLICIT CONTENT RATED +18
This is an Ad and actor and director Robert de Niro gives his take on the US presidential election, and on Republican nominee Donald Trump in particular, as part of a campaign urging people to vote in the 8 November poll. Robert De Niro is one of a number of celebrities who took part in… Continue reading [BREAKING NEWS!]#OOPS: ROBERT DE NIRO CALLS OUT DONALD TRUMP IN THIS AD-HE IS A PIG! EXPLICIT CONTENT 18+:
Monarchs across the 637 autonomous communities in Imo State have been tasked to work in synergy, to eradicate the growing incidence of female genital mutilation in the state. Wife of the state governor, Mrs. Nkechi Okorocha, who stated this during the United Nations Population Fund Agency (UNPFA’s) courtesy visit on Governor Rochas Okorocha and awareness… Continue reading [COMMUNITY] #UNFPA: GOVERNOR ROCHAS OKOROCHA LAUNCHES CAMPAIGN AGAINST FEMALE GENITAL MUTILATION IN IMO STATE.
Weeks after Nigeria’s premium dairy brand, Peak Milk began the Peak Can Do More “PECADOMO” awareness campaign, the crusade has been taken to no fewer than eight major markets within the Lagos metropolis in the south- west Nigeria. The PECADOMO campaign train began in Agege market in Lagos, on September the 8th, 2016, where consumers… Continue reading [CAMPAIGN] #PECADOMO: PEAK MILK MOVES TO NEIGHBOURING MARKETS.
Governor Akinwunmi Ambode The Lagos State Government yesterday began a month-long awareness campaign against all forms of domestic and sexual violence crimes, just as it urged the men folk to lead the quest to put an end to the menace. The State Government, which made the call at a media parley… Continue reading [COMMUNITY] #CSR: LAGOS STATE COMMENCES CAMPAIGN AGAINST DOMESTIC AND SEXUAL VIOLENCES.