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[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To… Continue reading [WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.

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[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

A fast rising brand is seeking a qualified individual as Strategy and Business Development Manager. This position reports to the Marketing and Communications Manager Responsibilities include but are not limited to: – Manage and execute a portfolio of multiple fast paced, highly analytical platforms for sales reviews and strategic projects. – Effective management of companies… Continue reading [VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

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[ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ:

​Asher Nash is a blue-eyed baby who loves posing in front of the camera, so his mom Meagan decided to send some of his photos to a talent agency. But when she sent images of the 15-month-old boy, who has Down syndrome, to an Atlanta agency working for OshKosh B’gosh , she never heard back.… Continue reading [ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ:

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[BILLBOARDS] #OUTDOOR: PRIMEDIA UNVEILS EAST AFRICA’S BIGGEST LED BILLBOARD.

​Primedia OOH Africa has unveiled a  Super-LED screen in Nairobi, Kenya’s capital. The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda. “Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED… Continue reading [BILLBOARDS] #OUTDOOR: PRIMEDIA UNVEILS EAST AFRICA’S BIGGEST LED BILLBOARD.

AGENCY NEWS · BRANDS · DIGITAL MARKETING

[BRANDS] #TRAVEL: WAKANOW WOW CUSTOMERS WITH PAY SMALL SMALL DEAL.

Africa’s leading online travel portal Wakanow has launched new and exciting summer deals that offer both old and new customers an opportunity to enjoy various travel packages with the Pay Small Small option. The Pay Small Small scheme, which is one of the many products in Wakanow’s rapidly expanding portfolio, gives the travelling public savings… Continue reading [BRANDS] #TRAVEL: WAKANOW WOW CUSTOMERS WITH PAY SMALL SMALL DEAL.

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[CLASSIFIED ADS] #VACANCY: CENTRESPREAD NIGERIA IS HIRING ART DIRECTORS.

Do you believe you’re an awesome illustrator with an eye for detail? Can you create an endearing story just with the stroke of your pen? If yes send your CV and portfolio to careers@fastmail.com -adobserver ©thebrandradio 2016. All rights reserved.

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[FMCG] #PRODUCTPACKAGING: SALT WATER BREWERY’S EDIBLE BEER HOLDER. WATCH ADVERT:

A brewery’s latest marketing drive promotes its new packaging – which can be eaten by marine animals. Saltwater and We Believers used by-products from the brewing process to develop what they believe to be the first ever 100 per cent biodegradable, compostable and edible packaging to be implemented in the beer industry. Saltwater Brewery have… Continue reading [FMCG] #PRODUCTPACKAGING: SALT WATER BREWERY’S EDIBLE BEER HOLDER. WATCH ADVERT:

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[BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.

Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.         Coca-cola: Taste the feeling The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand… Continue reading [BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.

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[ADFACTS] #TBT: DID YOU KNOW PUSHA ‘T’ WROTE McDONALD’S I’M LOVING IT JINGLE? READ:

  Photo-Credits: Pusha T (Miss Info) Circa 2002-2003, as an enterprising Redditer pointed out, longtime hip-hop exec Steve Stoute had recently launched his own ad agency, Translation (as in translating hip-hop culture for mainstream America) and one of his first major clients is McDonald’s. The global burger giant wants to update its image, get younger,… Continue reading [ADFACTS] #TBT: DID YOU KNOW PUSHA ‘T’ WROTE McDONALD’S I’M LOVING IT JINGLE? READ:

AGENCY NEWS · BRANDMEET UP

[BRANDS] RAPPER SNOOP DOGG DEBUTS BRANDED MARIJUANA CALLED “LEAFS”.

     Since dope is simply in the end just another green plant, branding can make all the difference and as such, there’s a lot of money to be made by the first movers who are often the big beneficiaries of such cultural shifts. Rapper Snoop Dogg hired pentagram to design a brand identity for his… Continue reading [BRANDS] RAPPER SNOOP DOGG DEBUTS BRANDED MARIJUANA CALLED “LEAFS”.

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[SHARED CONTENT] ADVERTISING AGENCIES DON’T WANT TO BE CALLED AGENCIES ANYMORE..

PepsiCo marketing executive Brad Jakeman earned attention during October’s ANA Masters of Marketing Conference for suggesting—among other things—that marketers need to do away with such “dated” terms as “digital marketing” and “advertising agency.” Based on the descriptions offered by the agencies themselves, many advertising execs agree with him, given that agencies now are in the… Continue reading [SHARED CONTENT] ADVERTISING AGENCIES DON’T WANT TO BE CALLED AGENCIES ANYMORE..