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[EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run… Continue reading [EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

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[AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

Behind the scene photos of actor GABRIEL AFOLAYAN being made up @hakeemeffects as a Ship wreck survivor in the new hilarious TV commercial served by Noah’s Ark for Airtel Nigeria Brand. Lost as played by Nollywood act, Gabriel Afolayan is storytelling wrapped around unreliable internet connection in Nigeria to sell Airtel’s #livesmartspeedo data plans to consumers… Continue reading [AD OF THE WEEK]#TVC: AIRTEL LIFE WITHOUT DATA TV COMMERCIAL FEAT. GABRIEL AFOLAYAN BY NOAH’S ARK. WATCH HILARIOUS AD:

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[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”.                      Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

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[BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

We are not afraid to say or write about the truth, impactful and life changing creativities and issues that affect our lives either positively or negatively. We have covered a lot of famous Brands and brilliant advertising in this blog, albeit that doesnt mean if a Brand goofs we should temper the pen with justice.… Continue reading [BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

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[AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

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[VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

A fast rising brand is seeking a qualified individual as Strategy and Business Development Manager. This position reports to the Marketing and Communications Manager Responsibilities include but are not limited to: – Manage and execute a portfolio of multiple fast paced, highly analytical platforms for sales reviews and strategic projects. – Effective management of companies… Continue reading [VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

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[WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

                 BOLAJI Abdullahi ​Barring any last minute change of plans, the All Progressives Congress, APC, is set to unveil a former Minister of Sports, Bolaji Abdullahi, as its substantive National Publicity Secretary, sources authoritatively gathered, on Wednesday afternoon. Recall, that the Minister of Information and Culture, Lai Mohammed,… Continue reading [WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

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[BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!