American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
The German government wants Tesla Motors Inc. to stop using the term “Autopilot” in its advertising, claiming the word is misleading and potentially dangerous. Germany’s Transportation Ministry confirmed it asked Tesla to change the wording, according to sources on sunday. “In order to prevent misunderstanding and incorrect customers’ expectations, we demand that the misleading term… Continue reading [AUTOBRANDS]#GREENCARS: THE TERM ‘SELF DRIVING TESLA’ IS MISLEADING IN ADS; GERMANY WARNS.
Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:
Our sincere apologies to our ardent readers. We are sad and feel sorry to announce that we are discontinuing the category: copy a-c-t-s on the Brand Radio blog. Renowed Nigerian Graphic artist and illustrator DAPO Adesugba (a.k.a Collyde Prime) whose work had been featured on CNN and some notable brands in Nigeria shared this cartoon… Continue reading [WE ARE SORRY!] #COPYACTS: WE JUST DISCONTINUED THE COPY A-C-T-S CATEGORY BECAUSE OF OUR LOVE FOR CREATIVITY.