AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · ARTS & POP CULTURE. · BRAND GENIUS (DESIGN THINKING) · BRANDS · EXPERENTIAL & MARKETING · FACEBOOK · FMCG/PRODUCT PACKAGING · FOOD ART · LOCAL BRANDS · MILLENIALS · PROMO · SOCIAL MEDIA · TECHNOLOGY

[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

Hours earlier, this screencap of two Amstel Malta low sugar malt drink and non-alcoholic Malt drink has gone viral on social media after media personality Lara wise shared on her Instagram page warning consumers that the brand may have entered into the pirates’ bay.  further inquiry into this, we tried contacting Amstel Malta.  Amstel Malta… Continue reading [COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

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[JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

The Police on Wednesday, said it has foiled an attempt by three suspected gang men to kidnap Mr. Femi Otedola, a popular Lagos based oil magnate. In a statement made available to the media, in Abuja, by the Force Public Relations Officer that the three suspects: Ikechwuku Daniel, Adeyemi Kayode and Ayodele Temitayo, planned to… Continue reading [JUST IN]#NEWS: NIGERIAN OIL MAGNATE FEMI OTEDOLA ESCAPES KIDNAP, POLICE PARADE SUSPECTS.

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[BREAKING!]#FILMMAKING: NOLLYWOOD ACTRESS, KUDIRAT AJIMATI IS DEAD! 

Yoruba movie actress, Kudirat Ajimati has been reported dead, she passed on Tuesday morning November 15, in Ogun state Ajimati has since been buried according to the Islamic laws and customs. She is survived by an aged mother. Sources report that the news of her death was shared on social media by the association Theatre… Continue reading [BREAKING!]#FILMMAKING: NOLLYWOOD ACTRESS, KUDIRAT AJIMATI IS DEAD! 

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[ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:

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[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.

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[BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

Another mass job lay-off is imminent in Ericsson Nigeria.  The telecommunications company is planning to lay off several of its Nigerian employees and outsource the work to India by the end of the November. According to sources, the affected workers are working in the Network Operating Centre and have allegedly been tasked with handling the… Continue reading [BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.

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[BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

​American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.

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[ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

​Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.

AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BLOGS · BRAND ENDORSEMENTS · BRANDS · LOCAL BRANDS · MILLENIALS · MUSIC · PROMO · SOCIAL MEDIA · TELECOMMS · TRENDS

[BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: ​It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.

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[CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

Ace Comedian and Airtel Brand ambassador  Akpororo and his wife, Josephine celebrated their first wedding anniversary yesterday; November 14, 2016. He took to his Instagram page to express his love and appreciation for his lovely wife and fans. “My world, my all in one. Thank you for coming into my life, thank you for your… Continue reading [CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.

AD OBSERVER · AD WATCH · ARTS & POP CULTURE. · BRAND JOURNALISM · BRANDS · GADGETS & GIZMOS · GO GREEN · LUXURY BRANDS · MOVIES · TECHNOLOGY · TELEVISION

[LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:

Leonardo DiCaprio is a stickler for detail when playing the part of a new movie character and it seems like the Hollywood star is just as obsessive when it comes to hotel design.  The artists’ renderings for his new resort on a small island off the coast of Belize – slated for opening in 2018… Continue reading [LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK: