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[SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.

​At least, 50, 000 Athletes will participate in the next edition of the Lagos city marathon which will come up in February 2017, Governor Akinwunmi Ambode has said. Governor Ambode, who stated this at Lagos House in Ikeja while addressing a world press conference on the marathon, said necessary logistics have been put in place… Continue reading [SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.

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[BRANDS]#GOGREEN: STARBUCKS, GAP, NIKE; OTHERS STAND UP AGAINST TRUMP ON CLIMATE CHANGE.

​If President-elect Donald Trump is going to go soft on climate change regulations, big business is going to put up a big stink. In an open letter on Wednesday, Starbucks, Gap, Nike, L’Oreal, and hundreds of other American businesses joined together to tell Trump that they are committed to fighting global warming. And they implored… Continue reading [BRANDS]#GOGREEN: STARBUCKS, GAP, NIKE; OTHERS STAND UP AGAINST TRUMP ON CLIMATE CHANGE.

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[BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.

Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago.  At the time, Trump hit back with a statement about… Continue reading [BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.

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[FILM MAKING]#TECH: GOPRO RECALLS ITS KARMA DRONES DUE TO FLIGHT FAULTS. READ:

​GoPro on Tuesday recalled several units of its Karma drone following the discovery that, in a small number of cases, the quadcopters lost power during operation. The camera maker sold approximately 2,500 Karma drones to consumers since October 23. In the recall announcement , GoPro said there have been no related injuries or property damage… Continue reading [FILM MAKING]#TECH: GOPRO RECALLS ITS KARMA DRONES DUE TO FLIGHT FAULTS. READ:

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[WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

                 BOLAJI Abdullahi ​Barring any last minute change of plans, the All Progressives Congress, APC, is set to unveil a former Minister of Sports, Bolaji Abdullahi, as its substantive National Publicity Secretary, sources authoritatively gathered, on Wednesday afternoon. Recall, that the Minister of Information and Culture, Lai Mohammed,… Continue reading [WORLD POLITICS]#REBRANDING: APC MAY REPLACE LAI MOHAMMED WITH BOLAJI ABDULLAHI SOON.

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

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[BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

​The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo  which also owns brands including Gatorade and Tropicana  said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

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[BRANDS]#WANNASPRITE: LIL YACHTY AND LEBRON JAMES ARE SPRITE’S LATEST 2016 ENDORSEMENTS. WATCH VIDEO:

LeBron says he’s not trying to sell you Sprite before Lil Yachty hops on the piano and sings a bit of “Minnesota.”  The 2016 XXL Freshman, playing a white piano in an icy room while rocking a green jacket, changes the words to match the advertisement, spitting, “Cold like it’s my soda!”  The Atlanta rapper… Continue reading [BRANDS]#WANNASPRITE: LIL YACHTY AND LEBRON JAMES ARE SPRITE’S LATEST 2016 ENDORSEMENTS. WATCH VIDEO:

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[BRANDS] #ENDORSEMENTS: PUMA JUST SIGNED THE WEEKEND AS IT’S BRAND AMBASSADOR FOR 2016.

Puma has endorsed The Weeknd as its newest brand ambassador with a collaborative shoe and clothing line set to release in 2017; the athletic wear brand announced today. After releasing a new single “Starboy” off his new album last Friday and breaking the record for most streams ever, you could say the singer’s having a… Continue reading [BRANDS] #ENDORSEMENTS: PUMA JUST SIGNED THE WEEKEND AS IT’S BRAND AMBASSADOR FOR 2016.

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[BRANDS]#RATINGS: APPLE IS NOW UK’S MOST CHARISMATIC BRAND ACCORDING TO COOLBRANDS UK.

Apple has retained its title as the UK’s perceived “coolest” brand, despite growing doubts over the company’s ability to innovate. Innovation is one of four “cool” factors measured by the CoolBrands survey, but naysaying over Apple did not prevent the company winning out over Glastonbury, Netflix, Aston Martin and Nike. The top ten was rounded… Continue reading [BRANDS]#RATINGS: APPLE IS NOW UK’S MOST CHARISMATIC BRAND ACCORDING TO COOLBRANDS UK.

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[BRANDS] #ENDORSEMENT: FALZ THA BADT GUY BAGS MERRY BET DEAL.

​Nigerian rapper, actor, and songwriter, Folarin Falana, better known by his stage name Falz has added to his number of endorsement deals by bagging an ambassadorial role with sports betting platform, Merry Bet. The rapper put pen to paper on his new deal earlier on Friday, September 23. Falz was recently announced as one of… Continue reading [BRANDS] #ENDORSEMENT: FALZ THA BADT GUY BAGS MERRY BET DEAL.