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[ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”.                      Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

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[PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY:

​If USA was Nigeria, yesterday’s headlines would have read: · DON’T CELEBRATE YET, HILLARY TELLS TRUMP (TELL magazine) · CONCEDE DEFEAT, TRUMP URGES HILLARY (Punch newspaper) · 20 OPPOSITION CADRES RIOT (The Sun newspaper) · Hillary Demands Vote Recount (Vanguard newspaper) · Elections rigged (Guardian newspaper) · No evidence of manipulation (NTA news) · The… Continue reading [PROMOTED]#COPYWRITING: 19 HILARIOUS AND CLICHÉ HEADLINES IF DONALD TRUMP’S UNITED STATES ELECTION WAS CONDUCTED AND WON IN NIGERIA. PLEASE LAUGH IT OFF GENTLY:

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[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

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[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

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[AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

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[COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

 COSON Chairman, Chief Tony Okoroji (Middle) and the Disc Jockey Association of Nigeria, (DJAN) President, Mr. Tade Adeyemi, a.k.a DJ Kool signing copies of the agreement at the landmark music copyright agreement signing ceremony held at the COSON headquarters, Lagos There is no doubt that in the past decade, Nigerian afro-pop or HIPHOP music popularly… Continue reading [COPYRIGHT]#MP3: NIGERIAN DEEJAYS WILL NOW NEED A COSON LICENCE TO PLAY NIGERIAN MUSIC IN EVENTS AS COSON SIGNS AGREEMENT WITH DJAN TO END MIXTAPE PIRACY.

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[DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

​Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

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[BRANDS]#ACTIVATION: COCA-COLA LAUNCHES ‘COKE-GINGER’ IN AUSTRALIA AMIDST MIXED REACTIONS.

Few days after the Coke Company launched Coca-Cola lime in Romania, Coke has launched the new limited-edition “world first” ginger flavoured beverage to their soft drink stable. The new fizzy drink, which basically tastes like Coke mixed with ginger beer , hopes to spur sales during summer — after the marketing team at Coca-Cola South… Continue reading [BRANDS]#ACTIVATION: COCA-COLA LAUNCHES ‘COKE-GINGER’ IN AUSTRALIA AMIDST MIXED REACTIONS.

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[BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

​Innoson Group, Nigeria’s foremost indigenous motor manufacturing company has raised the alarm over what it described as sponsored and calculated smear campaign against it and its Executive Chairman, Dr Innocent Chukwuma, by some unscrupulous interest group. In a statement signed by Mr. Cornel Osigwe, Public Relations and Media Manager of Innoson Group, the company said… Continue reading [BRAND WAR]#AUTONEWS: INNOSON MOTORS IS AT WAR WITH GTBANK; LAMENTS BAD PR FROM RIVAL FIRM.

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[BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:

Apple announced in October 25, 2016 its profit over the past quarter fell 19 percent to $9 billion, pulled down by a drop in iPhone sales. The world’s biggest company by market value said revenue in the fiscal fourth quarter fell to $46.9 billion from $51.5 billion a year earlier. The results were largely in… Continue reading [BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

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[ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ:

​Asher Nash is a blue-eyed baby who loves posing in front of the camera, so his mom Meagan decided to send some of his photos to a talent agency. But when she sent images of the 15-month-old boy, who has Down syndrome, to an Atlanta agency working for OshKosh B’gosh , she never heard back.… Continue reading [ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ: