Verizon’s $4.8 billion acquisition of Yahoo just shows how much has changed in the company’s over 20-years pioneering history. Yahoo went from being one of the world’s biggest companies in online search to an internet company that’s struggled in recent years to move beyond display advertising. Now, Verizon wants to build a digital advertising and… Continue reading [BRAND ACQUISITIONS] #NATIVEADS: YAHOO VERIZON DEAL; HERE IS ALL WE KNOW FROM ANALYSTS’ POV. READ:
This was purpotedly shared on Facebook by Michael Weinzettl of Lürzer’s Archives via Jason Mashak’s page. We couldn’t help but share this hilarious Caveat in a man’s garden. Please laugh it off gently! ©thebrandradio 2016. All rights reserved.
Warner Brothers Home Entertainment had its wrist slapped this week by the Federal Trade Commission for being less than honest about its use of influencers for marketing purposes. Pewdiepie-Video game reviewer. The entertainment company paid several online influencers, including the incredibly popular game reviewer PewDiePie, to promote their fantasy role-play Lord of the Rings… Continue reading [AD FAILS] #ADWATCH: WARNER BROS FINED FOR DECEPTIVE ADVERTISING AND PAYING SOCIAL MEDIA INFLUENCERS ON POSITIVE REVIEWS. READ:
Late May, Nokia had issued a press release announcing that not only would it be returning to the smartphone arena, but also its new line of devices would have Android running on it. The Finland-based company will license its brand to its Asian partners, which will then create Nokia handsets. Since the announcement, rumors about… Continue reading [MOBILE PHONES] #ANDROID: THE NEW NOKIA P1 3GB RAM LEAKED. CHECK IT OUT:
The success of the augmented reality mobile game app “Pokemon Go” by Nintendo could be putting millions at risk of hackers and other criminals, security experts have warned. Less than one week after launch, Pokémon Go has proved extremely popular around the world. According to data from SimilarWeb , the app has surpassed the dating… Continue reading [GAMING] #POKEMONGO: CRIMINALS ARE TARGETING POKEMON GO USERS-EXPERTS WARN. WATCH VIDEO OF RECENT ROBBERY.
Yeah, and that’s the true story! Brandplanet FM is now live on mixcloud. Go follow @thebrandradio to catch updates on our Brand stories and advertising podcasts that would be shared on our digital platforms and social media timelines soon. “With over 8k views and our growing social media community; thanks to our ardent fans, there… Continue reading [PODCASTS] #BRANDPLANETFM: THE BRAND RADIO IS NOW LIVE ON MIXCLOUD, WATCH OUT FOR OUR PODCASTS SOON.
Making the communication systems more reliable for its future missions, NASA and Google VP Vint Cerf has created a Solar System Internet service. Called DTN, or Delay/Disruption Tolerant Networking, this service is already incorporated in the software suite at the International Space Station. DTN is Delay/Disruption Tolerant Networking. This system has been designed by a team of… Continue reading [TECHNOLOGY] GOOGLE, NASA JUST CREATED INTERNET FOR SPACE AS MAINONE NIGERIA PARTNERS INTEL ON CLOUD BASED SERVICES. READ:
THE Federal Government of Nigeria is set to collaborate with the Institute of Statistics of the United Nation’s Educational, Scientific and Cultural Organisation (UNESCO) with a view to addressing the challenges of data collection and analysis in the education sector in Nigeria. Minister of Education, Malam Adamu Adamu, disclosed this when he received the regional… Continue reading [EDUCATION] #CSR: NIGERIAN GOVERNMENT WANTS TO PARTNER WITH UNESCO, AS OG-NAPPS BOSS BLAMES FALLING EDUCATIONAL STANDARDS ON ASSOCIATION.
In today’s society the way you look is just as important as how you feel. Consumers are increasingly looking to find ways to quantify every aspect of their well-being and everyday life. Insight Nigeria, a foremost leading integrated marketing communications agency blazed the trail at the 58th Cannes international festival of creativity presently ongoing in… Continue reading [CANNES LIONS 2016] #UPDATES: INSIGHT NIGERIA TALKS MARKETING AS McCANN, OTHERS TALK EMPATHY AND HEALTHCARE BRANDING IN CANNES.
Y ou’ll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site-these were the words of Tim Nudd from Adweek. But we took a deeper dive into analysing these ads that were rated on numbers of… Continue reading [ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:
Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time. Coca-cola: Taste the feeling The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand… Continue reading [BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.
Good news for millenials (most never want to see your native ads anyways) and that’s bad news for digital marketers and publishers. Last month opera created desktop versions of ad blocker for computers now, Opera has an integrated ad blocker for Opera Mini mobile browser on the Google Android platform which is used by almost… Continue reading [ADVERTISING] #MILLENIALS: OPERA MINI NOW HAS A NEW NATIVE AD BLOCKER.