It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.
The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD
It was a grand affair as Intercontinental Distillers Limited , Nigeria’s leading indigenous distillery brand, unveiled the Emperor and Eagle brands of Aromatic Schnapps. Also, it was an occasion for the company to reward loyal distributors across Nigeria. The event which was held at Ikeja Airport Hotel in lagos was anchored by ace comedian, Koffi. … Continue reading [BRAND]#ACTIVATION: IDL LAUNCHES REBRANDED EMPEROR AND EAGLE AROMATIC SCHNAPPS. 18+
The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo which also owns brands including Gatorade and Tropicana said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.
Nestlé is by far the largest food company in the world. Its 335,000 employees produce more than 2,000 brands, manufactured in 436 factories across 85 countries. It’s Europe’s most valuable corporation, worth $240 billion, comfortably more than oil giant Royal Dutch Shell. Among the world’s 195 nations, it sells in 189. Nestlé’s impact on the… Continue reading [BRANDS] #HEALTH: NESTLÉ RECALLS ITS DRUMSTICK ICE-CREAMS DUE TO LISTERIA POISONING.
Weeks after Nigeria’s premium dairy brand, Peak Milk began the Peak Can Do More “PECADOMO” awareness campaign, the crusade has been taken to no fewer than eight major markets within the Lagos metropolis in the south- west Nigeria. The PECADOMO campaign train began in Agege market in Lagos, on September the 8th, 2016, where consumers… Continue reading [CAMPAIGN] #PECADOMO: PEAK MILK MOVES TO NEIGHBOURING MARKETS.
Workers at a Coca-Cola factory found a huge stash of cocaine inside a shipment of fruit juice in southern France. Sacks containing 370kg of the drug – with a potential street value of about €50m (£42.3m) – were discovered, local newspaper Var-Matin reported. “You can well imagine the surprise,” said a spokesman for Coca-Cola. The… Continue reading [BRANDS]#CUSTOMS: COCAINE WORTH €50MILLION DISCOVERED IN A COCA COLA FACTORY-FRANCE.
Promasidor is known in Africa and Nigeria for household names in the fast moving consumer goods market. Their range of products span from diary to quality food products. As part of Nigeria and Africa’s Big Ad spender, Promasidor has been known to sponsor the Journalists’ Quill awards, kiddies COWBELLPEDIA school quiz competition and other numerous… Continue reading [AD OF THE WEEK]#TVC: LOYA MILK-SHOW YOUR LOYALTY AND COWBELL CREAMIER TV COMMERCIAL 2016 BY PROMASIDOR NIGERIA. WATCH & RATE AD:
Yeah, and that’s the true story! Brandplanet FM is now live on mixcloud. Go follow @thebrandradio to catch updates on our Brand stories and advertising podcasts that would be shared on our digital platforms and social media timelines soon. “With over 8k views and our growing social media community; thanks to our ardent fans, there… Continue reading [PODCASTS] #BRANDPLANETFM: THE BRAND RADIO IS NOW LIVE ON MIXCLOUD, WATCH OUT FOR OUR PODCASTS SOON.
Starbucks has released no fewer than seven summer drinks in the past month – but those are officially old news. Starbucks’ latest coffee-free creation is a super secret, off-the-menu beverage called the Orange Drink. The Starbucks moothie has a blend of orange mango juice, two scoops of vanilla bean powder poured over ice and topped with… Continue reading [FOOD ART] #ORANGEDRINK: STARBUCKS’ NEW SUMMER TREAT IS TRENDING. CHECK IT OUT: