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[EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run… Continue reading [EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.

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[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

Hours earlier, this screencap of two Amstel Malta low sugar malt drink and non-alcoholic Malt drink has gone viral on social media after media personality Lara wise shared on her Instagram page warning consumers that the brand may have entered into the pirates’ bay.  further inquiry into this, we tried contacting Amstel Malta.  Amstel Malta… Continue reading [COUNTERFEIT]#FAKE: AMSTEL MALTA ‘LOW SUGAR’ AND AMSTEL MALTA ‘NON-ALCOHOLIC’ DRINKS ARE BOTH SAFE PRODUCTS FROM THE SAME MANUFACTURER; NIGERIAN BREWERIES. WATCH #WHYADDMORE TV COMMERCIAL FT BEVERLY NAYA AND MAI ATAFO:

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[DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

​Konga, one of Nigeria’s online shopping mall, is rolling out an extensive warehouse infrastructure project across Nigeria to service thousands more online merchants. ‘Fulfilled by Konga’ will enable thousands of Nigerian online sellers, who currently sell through Konga, to store their merchandise in Konga warehouses and subsequently have the orders delivered by Konga’s in-house fulfilment… Continue reading [DIGITAL]#MARKETING: KONGA ROLLS OUT WAREHOUSING INFRASTRUCTE ACROSS AFRICA.

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

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[BRAND]#ENDORSEMENT: MERCY AIGBE IS THE NEW FACE OF SLIMMING COFFEE.

Nollywood actor and producer, Mercy Aigbe took to instagram to share her excitement signing an endorsement deal with Shape You Slimming coffee as its Official Brand Ambassador. Signed Deal……Meet the Brand Ambassador of Shape you Slimming Coffee @shapeyouafrica . To God be the Glory! Brand Ambassador @shapeyouafrica ……Shape You Slimming Coffee! ……. I am so… Continue reading [BRAND]#ENDORSEMENT: MERCY AIGBE IS THE NEW FACE OF SLIMMING COFFEE.

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[BRANDS]#FMCG: NIGERIAN BREWERIES LAUNCH “GO PLACES” A GLOBAL TALENT CAMPAIGN.

GO PLACES is a novel global Employee Value Proposition (EVP) campaign to support and inspire Heineken Operating Companies to strengthen talent attraction, engagement and development.  GO PLACES is aimed at attracting potential hires while simultaneously engaging current employees. It is about winning-in-talent and winning beyond talent.The campaign has two basic assets- The “Manifesto” and “The… Continue reading [BRANDS]#FMCG: NIGERIAN BREWERIES LAUNCH “GO PLACES” A GLOBAL TALENT CAMPAIGN.

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[BRAND]#ACTIVATION: IDL LAUNCHES REBRANDED EMPEROR AND EAGLE AROMATIC SCHNAPPS. 18+

​It was a grand affair as Intercontinental Distillers Limited , Nigeria’s leading indigenous distillery brand, unveiled the Emperor and Eagle brands of Aromatic Schnapps. Also, it was an occasion for the company to reward loyal distributors across Nigeria. The event which was held at Ikeja  Airport Hotel in lagos was anchored by ace comedian, Koffi. … Continue reading [BRAND]#ACTIVATION: IDL LAUNCHES REBRANDED EMPEROR AND EAGLE AROMATIC SCHNAPPS. 18+

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[AD OF THE WEEK]#GOTNOSTRINGS: BEATS BY DRE SOLO 3 WIRELESS TV COMMERCIAL 2016.

​It’s not necessary anymore to tell the success of the audio headphones brand Last month,Apple took some negative critisicms and Memes when it announced that its latest iPhone, the (iPhone 7) would come with no headphone jack in favor of bluetooth headphones,  Now that the phone is out, it makes sense for Apple-owned Beats by… Continue reading [AD OF THE WEEK]#GOTNOSTRINGS: BEATS BY DRE SOLO 3 WIRELESS TV COMMERCIAL 2016.

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[BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

​The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo  which also owns brands including Gatorade and Tropicana  said the change was driven by… Continue reading [BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.

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[BRANDS]#WANNASPRITE: LIL YACHTY AND LEBRON JAMES ARE SPRITE’S LATEST 2016 ENDORSEMENTS. WATCH VIDEO:

LeBron says he’s not trying to sell you Sprite before Lil Yachty hops on the piano and sings a bit of “Minnesota.”  The 2016 XXL Freshman, playing a white piano in an icy room while rocking a green jacket, changes the words to match the advertisement, spitting, “Cold like it’s my soda!”  The Atlanta rapper… Continue reading [BRANDS]#WANNASPRITE: LIL YACHTY AND LEBRON JAMES ARE SPRITE’S LATEST 2016 ENDORSEMENTS. WATCH VIDEO:

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[BRANDWEEK] #REPORT: COCA-COLA IS BUYING BACK AB inBEV SHARES IN COKE-BEVERAGES AFRICA.

Coca-Cola intends to buy the stake global beer giant Anheuser-Busch InBev holds in Coca-Cola Beverages Africa, the two companies announced yesterday; October 11, 2016.  The proposed deal follows ABI’s mega-takeover of SABMiller to create the world’s biggest beer company. That buyout allowed the the Belgian-Brazilian maker of Budweiser and Stella Artois to recover the stake… Continue reading [BRANDWEEK] #REPORT: COCA-COLA IS BUYING BACK AB inBEV SHARES IN COKE-BEVERAGES AFRICA.