The Lacoste logo is a preppy stalwart, but designer and photographer Jean-Paul Goudetook it in a much trippier direction for a new capsule collection that’s launching in November 2016. In his redesign, the simple crocodile is replaced with a larger, wackier reptile wearing a dunce cap, riding a unicycle, and clutching a tinier crocodile. The colors, lines, and… Continue reading [BRAND FAILS]#REBRANDING: THE NEW LACOSTE LOGO IS JUST AN EPIC DISASTER, PERIOD! TAKE A LOOK:
Puma has endorsed The Weeknd as its newest brand ambassador with a collaborative shoe and clothing line set to release in 2017; the athletic wear brand announced today. After releasing a new single “Starboy” off his new album last Friday and breaking the record for most streams ever, you could say the singer’s having a… Continue reading [BRANDS] #ENDORSEMENTS: PUMA JUST SIGNED THE WEEKEND AS IT’S BRAND AMBASSADOR FOR 2016.
Apple has retained its title as the UK’s perceived “coolest” brand, despite growing doubts over the company’s ability to innovate. Innovation is one of four “cool” factors measured by the CoolBrands survey, but naysaying over Apple did not prevent the company winning out over Glastonbury, Netflix, Aston Martin and Nike. The top ten was rounded… Continue reading [BRANDS]#RATINGS: APPLE IS NOW UK’S MOST CHARISMATIC BRAND ACCORDING TO COOLBRANDS UK.
Sorry if you were expecting something else on this page. I mean; like we are absolutely sorry! But for the Free minded ones, Hollywood seems to have lost its mind ever since Alicia keys shared her Nude facial make-over photoshoot on her Instagram page few days to the release of her single ‘in common’ which… Continue reading [CELEBS]#PHOTOSHOOT: ALICIA KEYS’ NUDES VS ADELE-YAY OR NAY. HOW WOULD BRANDS REACT?
Nollywood actress, Mercy Aigbe-Gentry, just signed a new endorsement deal with IT solutions company, Edalaf Brothers Limited. The signing which took place at a press conference in Lagos this morning is said to be worth millions of naira. While speaking at the unveiling, CEO and Founder, Programming and Mobile Development, Edalaf Brothers Limited, Dr Falade… Continue reading [ENDORSEMENTS] #NOLLYWOOD: MERCY AIGBE SIGNS DEAL WITH IT COMPANY. READ:
BREAKING NEWS: Prosecutors to appeal Oscar Pistorius’ six-year jail sentence for murdering Reeva Steenkamp calling it ‘disproportionate’ and ‘shockingly too lenient.’ The National Prosecuting Authority (NPA) has just announced it will be appealing Oscar Pistorius’s six-year sentence for the murder of his girlfriend, Reeva Steenkamp. Pistorius was arrested in February 2013 for shooting Steenkamp four… Continue reading [BREAKING NEWS!]#SPORTS: PROSECUTORS WANT TO APPEAL OSCAR PRISTORIUS’ JAIL TERM. READ:
Jordan Brand has officially unveiled the next addition to Michael Jordan’s signature line, the Air Jordan 31. The sneaker draws on inspiration from the original Air Jordan 1, specifically the “Banned” Air Jordan 1 colorway from 1985. The kicks feature a lot of elements of the original Air Jordan, including a leather upper, and the… Continue reading [SPORTS BRANDS] #SNEAKERS: THE BANNED AIR JORDAN 1 IN THIS NEW REDESIGN.TAKE A LOOK:
Kate Moss for Calvin Klein Obsession in ’97. BROOKE SHIELDS FOR CALVIN KLEIN, 1981 Photo: Calvin Klein When Shields, just 16 years old at the time, made the breathy confessionthat “nothing” came between her and her Calvins, she probably had no clue that her slogan would go down in history as one of the most… Continue reading [LUXURY FASHION] #ADVERTISING: 12 ICONIC FASHION ADS FROM THE UNITED STATES.
Finding the right choice for a fashion educational course is a daunting task for aspiring creatives but while there is plenty of information available about the world’s top medical schools and law schools and plain old liberal arts schools, choosing the right fashion program can be a little more challenging. That’s why, we are sharing this piece… Continue reading [LUXURY FASHION] #COUTURE: TOP 25 BEST FASHION SCHOOLS IN THE WORLD.
Yeah, and that’s the true story! Brandplanet FM is now live on mixcloud. Go follow @thebrandradio to catch updates on our Brand stories and advertising podcasts that would be shared on our digital platforms and social media timelines soon. “With over 8k views and our growing social media community; thanks to our ardent fans, there… Continue reading [PODCASTS] #BRANDPLANETFM: THE BRAND RADIO IS NOW LIVE ON MIXCLOUD, WATCH OUT FOR OUR PODCASTS SOON.
Were they thinking Asset Management Company AMCON taking over Silverbird group would stop food on some people’s table? absolutely NO! Toke MAKINWA, the radio diva is not letting a stormy marriage or job insecurity slow down her pace as she clinches an endorsement deal with Mecran skin lightening Cosmetics in march 2016. Credits: @mecrancosmetics -adobserver… Continue reading [CAMPAIGN] #PRINTads: TOKE MAKINWA OF SILVERBIRD’S RHYTHM STRIKES A POSE FOR MECRAN SKIN TONE COSMETICS.
Naomi Campbell It’s what’s now known in the business as ‘doing a Disick’. We’re not naive. We totally get that celebrities often endorse products on their social media accounts in exchange for the odd freebie. But, we don’t know why some of them have to be so blatant about it. And why they can’t… Continue reading [OOPS] #CELEBS: NAOMI CAMPBELL COPIED AND PASTED AN ENTIRE MARKETING EMAIL FROM ADIDAS ON INSTAGRAM AS SPONSORED POST.