Verizon’s $4.8 billion acquisition of Yahoo just shows how much has changed in the company’s over 20-years pioneering history. Yahoo went from being one of the world’s biggest companies in online search to an internet company that’s struggled in recent years to move beyond display advertising. Now, Verizon wants to build a digital advertising and… Continue reading [BRAND ACQUISITIONS] #NATIVEADS: YAHOO VERIZON DEAL; HERE IS ALL WE KNOW FROM ANALYSTS’ POV. READ:
In an eye witness account on tuesday, earlier this week 37-year-old Alton Sterling who sells CDs in front of Triple S Food Mart owned by Abdullah Muflahihe was fatally shot by police in Baton Rouge , Louisiana. The Officers Were Wearing Body Cameras, But Officials Say They ‘Fell Off’ during the altercation however video footage was… Continue reading [COMMUNITY] #VIRALVIDEOS: COPS SHOT DEAD IN AFTERMATH OF ALTON STERLING’S KILLING; RAPPERS SNOOP DOGG, CHRIS BROWN REACT. WATCH VIDEOS:
Apps fail for many reasons (the app has bugs, lacks a good idea, has a bad team) but one of the most common ones is that it doesn’t attract enough users to ever gain traction. The “build it and they will come” theory is exactly that – a theory. An app that doesn’t invest in… Continue reading [DIGITAL MARKETING] #TIPS: ANATOMY OF A PERFECT MOBILE APP INSTALL AD
Riding on the success of previous editions and its impact on children’s academic development and performance in the last five years, Fidson Healthcare Plc. is set to commence this year’s edition of its flagship children academic reward program- Astymin Brilliance Reward. The annual event is scheduled to hold on Saturday, July 9, 2016 at the… Continue reading [BRANDS] #HEALTHCARE: FIDSON IS REWARDING SMART KIDS WITH ASTYMIN BRILLIANCE AWARDS.
I know a larger percentage of cyber citizens may have seen or come across the interface below, most especially on Facebook. AdEspresso’s CEO Max Chieruzzi shares his strategy on how he is successfully converting web clicks. READ: Max talks about how to quickly optimize and A/B test Facebook ads. He’s got some interesting insights… Continue reading [DIGITAL MARKETING] #FACEBOOKADS: DEEPER DISSECTION OF ADESPRESSO’S ONLINE CAMPAIGN.
A gunman armed with an assault rifle killed 50 people at Pulse gay nightclub in Orlando yesterday in the worst mass shooting in US modern history. Police killed the shooter at the nightclub, who was identified as Omar Mateen , a 29-year-old Florida resident and US citizen. Following this, FACEBOOK has activated its “Safety Check”… Continue reading [TRENDING] #PRAYFORORLANDO: FACEBOOK ACTIVATES SAFETY CHECK FOLLOWING ORLANDO LGBT CLUB SHOOTING.
Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time. Coca-cola: Taste the feeling The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand… Continue reading [BRANDS] #BRANDSWEEKREPORT: COCA-COLA DROPS FROM TOP 10 BRANDS.
Asia advertising week is the world’s largest annual gathering of advertising, ad tech, marketing and media professionals. Debuting in Midtown complex central Tokyo (Roppongi area) on May 30 to June 2, 2016; Advertising Week Asia was a mix of inspiring thought leadership with legendary entertainment and special events that celebrated the industry and its people.… Continue reading [ADVERTISING WEEK] #AWASIA: ALL WE LEARNT FROM THE FIRST EVER ASIA ADWEEK 2016.
These are the top Brand advertisements we curated for your viewing and reviewing pleasure this past week. IN NO PARTICULAR CATEGORY HIERARCHY, FROM BEST TO GOOD; ENJOY: 1) ONE CAMPAIGN BY PULSE TV FOR ONE.ORG AGAINST MEDICAL NEGLIGENCE IN NIGERIA. Watch Branded content (TVC) here: Category: TVC/DIGITAL Endorsed by Waje (Musical and performing artiste-Nigeria). Stat:… Continue reading [ADVERTISING] #ADSOFTHEWEEK: TOP 10 ADS IN NIGERIA FOR 31ST MAY, 2016.
Wanga is a single mum from kenya who loves the performing arts and writing poems. Here is her open letter to Coca-Cola. Wanga Kavengi Dear Coca-Cola, Those people in your ads, the way they grab a bottle of Coca Cola from a cooler filled with ice cubes, the way they open the bottle and… Continue reading [FACEBOOK] #VIRAL: WANGA KAVENGI’S OPEN LETTER TO COCA-COLA.
We all know him as the pulse TV guy. But handling the mic on those hilarious escapades can never be the same again after Chuey Chu mentioned BASIC as ‘B-a-s-c-er’ in his statement on an online video published by krakstv. Please watch this hilarious blunder here: He took to his Snapchat page to express his… Continue reading [WORD PORN] #YOUTUBE: #CHUEY.CHU, PULSE TV’S GRAMMAR POLICE FINALLY GOOFS! WATCH HILARIOUS VIDEO HERE:
Motherly love is incomparable. Happy mother’s day to our ardent readers. We love you all. Photo credit: Yasa Antewa ©thebrandradio 2016. All rights reserved.