AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · ARTS & POP CULTURE. · BRAND GENIUS (DESIGN THINKING) · BRANDS · EXPERENTIAL & MARKETING · FACEBOOK · FMCG/PRODUCT PACKAGING · FOOD ART · LOCAL BRANDS · MILLENIALS · PROMO · SOCIAL MEDIA · TECHNOLOGY

[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same… Continue reading [BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:

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[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature… Continue reading [BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.

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[BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

Twitter Inc. is planning widespread job cuts, to be announced as soon as this week, according to people familiar with the matter. The company may cut about 8 percent of the workforce, or about 300 people, the same percentage it did last year when co-founder Jack Dorsey took over as chief executive officer, the people… Continue reading [BRANDS]#SOCIALMEDIA: TWITTER PLANS TO LAY-OFF MORE EMPLOYEES.

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[BIRTHDAYS]#PHOTOS: GLAM AS ‘FIREKUNMI SONDE TURNS ONE!

                            The Sonde’s It was all ‘FIRE’ and glam over the weekend as Kunmi SONDE Turned one. Her Mum, Mrs Motoyosi Sonde (a senior accounts executive with 141 Worldwide-one of the biggest Advertising agency in Nigeria) first posted a teaser on her… Continue reading [BIRTHDAYS]#PHOTOS: GLAM AS ‘FIREKUNMI SONDE TURNS ONE!

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[AD OF THE WEEK]#TVC: LOYA MILK-SHOW YOUR LOYALTY AND COWBELL CREAMIER TV COMMERCIAL 2016 BY PROMASIDOR NIGERIA. WATCH & RATE AD:

Promasidor is known in Africa and Nigeria for household names in the fast moving consumer goods market. Their range of products span from diary to quality food products. As part of Nigeria and Africa’s Big Ad spender, Promasidor has been known to sponsor the Journalists’ Quill awards, kiddies COWBELLPEDIA school quiz competition and other numerous… Continue reading [AD OF THE WEEK]#TVC: LOYA MILK-SHOW YOUR LOYALTY AND COWBELL CREAMIER TV COMMERCIAL 2016 BY PROMASIDOR NIGERIA. WATCH & RATE AD:

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[FACEBOOK]#NATIVEADS: MARK ZUCKERBERG ARRIVES NIGERIA, LAUNCHES DIGITAL COUPON FOR ADVERTISERS IN NEW UPDATES.

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Mark Zuckerberg who arrived Lagos yesterday expressed his happiness about meeting with entrepreneurs and having the privilege to learn how Nigerian start up ecosystem works. The Facebook founder made the commendation on his Facebook… Continue reading [FACEBOOK]#NATIVEADS: MARK ZUCKERBERG ARRIVES NIGERIA, LAUNCHES DIGITAL COUPON FOR ADVERTISERS IN NEW UPDATES.

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[ADS OF THE WEEK] #RIO2016: SAMSUNG GALAXY S7, COCA-COLA, McDONALDS AND NISSAN TV COMMERCIALS THAT GOT THE WORLD TALKING:

While the world was busy watching the Rio Olympic games, adobservers were busy on the watch savouring content strategies of Brands and we honestly feel Samsung was the best with its perfectly timed ads and message​ for the Samsung Galaxy S7 and Ear buds.Samsung not only smashed pre-hype to the Olympics with their video that… Continue reading [ADS OF THE WEEK] #RIO2016: SAMSUNG GALAXY S7, COCA-COLA, McDONALDS AND NISSAN TV COMMERCIALS THAT GOT THE WORLD TALKING:

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[BANNED AD]#MARVEL: LADBROKES IRON MAN EMAIL MARKETING GETS THE HAMMER.

ENGLAND: ​The Advertising Standards Authority [ASA] has chastised Ladbrokes after the gambling giant used a popular superhero in one of its ads. An email ad from Ladbrokes featuring Marvel superhero Iron Man has been banned after the campaign was deemed “likely to be of particular appeal to children or young people.” Promoting an offer for Ladbrokescasino… Continue reading [BANNED AD]#MARVEL: LADBROKES IRON MAN EMAIL MARKETING GETS THE HAMMER.

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[AWARDS] #FMCG: UNILEVER BLAZES THE TRAIL AT MMA SMARTIES AWARDS.

​FMCG giant Unilever out-shined competirors at the just concluded 2016 MMA SMARTIES Awards. The reward was a recognition of Unilever’s innovative approach to mobile marketing. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold… Continue reading [AWARDS] #FMCG: UNILEVER BLAZES THE TRAIL AT MMA SMARTIES AWARDS.

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[MOBILE] #ANDROIDGAMES: ‘SHANGO’ THRONE OF GODS TEASED. TAKE A LOOK:

Alot is going on in the android game developer scene and Nigeria isn’t left out. With the success of Gidi run, a game we feel took inspiration from temple run; ‘Shango’ Throne of gods is somewhat looking analogous to Gods of War but its fine-we like this. The game screencaps was officially teased on social… Continue reading [MOBILE] #ANDROIDGAMES: ‘SHANGO’ THRONE OF GODS TEASED. TAKE A LOOK:

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[FACEBOOK] #SOCIAL: MARK ZUCKERBERG ANNOUNCES INSTAGRAM STORIES UPDATE.

People are creating more short video contents and of course how do you drive a viral Instagram followers hip?-Videos! Mark Zuckerberg, founder Facebook took to his official facebook page few minutes ago to announce INSTAGRAM STORIES, an instagram update where people can share a series of videos or photos — and have them disappear after… Continue reading [FACEBOOK] #SOCIAL: MARK ZUCKERBERG ANNOUNCES INSTAGRAM STORIES UPDATE.

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[TV COMMERCIAL] #ADOFTHEWEEK: DETTOL #IHAVEEVENTONE CHALLENGE ENDORSED BY DAKORE FOR RECKITTS BENCKISER NIGERIA. READ & WATCH AD:

This is out top advertisement of the week from Nigeria promoted by Reckitts BENCKISER Nigeria:- ​Participate in the #ihaveEvenTone Challenge, and you stand to win weekly airtime, mobile tabs and the grand prize of a Brand New Car! All you have to do, 1. Buy and use new Dettol eventone soap. 2. Take a picture… Continue reading [TV COMMERCIAL] #ADOFTHEWEEK: DETTOL #IHAVEEVENTONE CHALLENGE ENDORSED BY DAKORE FOR RECKITTS BENCKISER NIGERIA. READ & WATCH AD: